Homo creativus: creativity and serendipity management in third generation science and technology parks

摘要

There is an urgent need to implement new approaches to homo creativus in the context of science and technology parks. The recent evolution towards the third generation of science and technology parks is essentially human-centric, and in this sense, it embodies a homo creativus approach. Such approach focuses on supporting open innovation and stimulating new management paradigms such as serendipity management and network incubation. After discussing and presenting a set of analytical frameworks for studying and implementing these approaches, this paper offers a practical case study of how these processes have taken place in the Global Oasis Network at the Joensuu Science Park, Finland since 2006.