BKT and Monster Jam Roll On

摘要

Never change a winning team. That is why BKT and Feld Motor Sports, the promoter of the Monster Jam show in the United States, have decided to extend their partnership until 2026. The agreement - that was signed in 2014 and made BKT the official and exclusive tire manufacturer for all 100 Monster Trucks and all the shows all around the world - was due to terminate in 2020. Thanks to the extraordinary results of both parties, a "monstrous" increase in brand awareness is in store for BKT. "We are really glad to continue this path with Monster Jam," said Arvind Poddar, chairman and managing director of BKT. "The show's visibility sustains BKT's effort in terms of growth at a global level. It has actually proven to resound extraordinarily, and our special BKT Monster Jam Tire has become a true hero. We have been able to concretely demonstrate our skills and knowhow in the off-highway tire segment - even for such extreme applications."