After a day attending a recent industry conference, a couple of home builders and I went to a downtown bar recommended by one of their colleagues, a member of the "Sharer" generation born in the 1980s. The place was packed with small hives of other Sharers, a well-educated, urban-living, debt-averse (yet student debt-burdened) cohort, as well as a few older Connectors, their '90s counterparts with similar sensitivities. Almost every one of them had a smartphone in one hand and an $18 cocktail in the other, a feat enabled by their near-ubiquitous use of fashionable backpacks that effectively doubled the bar's capacity.
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