Connected cars collect data for the purpose of providing a user with a service, such as entertainment or a safety related service. They can be thought of as a 'hub' that connects with a data centre in order to facilitate the collection and processing of data (including personal data), and providing internet access to all the mobile devices used by the driver and passengers. Regardless of how they are defined, the connected cars industry is rapidly growing. A report published in September 2014 by US Consultancy McKinsey & Company predicted that the increase in value of the global market for connectivity components and services related to connected cars would reach €170 billion by 2020, as users demand more seamlessly personalised in-car features.
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