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Branding versus branding work, media versus product - HE in the internet age

机译：品牌与品牌工作，媒体与产品-互联网时代的高等教育

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《Perspectives: Policy and Practice in Higher Education》 |2011年第4期|p.111-112|共2页
作者
Giles H. Browna*;
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正文语种 eng
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入库时间 2022-08-17 13:15:56

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1. Corporate branding versus product branding in emerging markets: A conceptual framework [J] . Henry Yu Xie, David J. Boggs Marketing intelligence & planning . 2006,第4期

机译：新兴市场中的企业品牌与产品品牌：概念框架
2. Our Brand or Their Brand? Consumers' Responses to Negative Consumer-Generated Product Reviews Regarding Domestic versus Foreign Brands [J] . Mikyoung Kim Ph.D.a Journal of Global Scholars of Marketing Science: Bridging Asia and the World . 2011,第3期

机译：我们的品牌还是他们的品牌？消费者对消费者对国产和外国品牌产品的负面评价的回应
3. How co-branding versus brand extensions drive consumers' evaluations of new products: A brand equity approach [J] . Ali Besharat Industrial marketing management . 2010,第8期

机译：联合品牌与品牌扩展如何驱动消费者对新产品的评估：品牌资产方法
4. Original versus Counterfeit Patronage: Do Emotional Brand Attachment,Brand Involvement,and Past Experience Matter? [C] . Xuemei Bian, Sadia Hague AMA Summer Academic Conference . 2020

机译：原创与假冒赞助：做情感品牌依恋，品牌参与，以及过去的经验吗？
5. A comparative brand image analysis of domestic versus foreign branded products in Thailand. [D] . Suvachart, Noppamash. 2002

机译：比较泰国国内和国外品牌产品的品牌形象。
6. Greater first year effectiveness drives favorable cost-effectiveness of brand risedronate versus generic or brand alendronate: modeled Canadian analysis [O] . D. T. Grima, A. Papaioannou, M. F. Thompson, -1

机译：第一年的较高有效性提高了利塞膦酸品牌相对于通用或阿仑膦酸品牌的有利成本效益：加拿大分析模型
7. Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among other things, we will see how involved the brand and how followers, what are the issues that are introduced on the inputs and through what kind of formats. In conclusion, we noted that the interest in the brand of free speech to let the followers is just a strategy, the actual entries of «Coca-Cola» are very rare but they all have a high effect, a language that challenges the user to activate and resume his speech so directed. Moreover, there is no mechanism differentiating between information, entertainment and advertising, which combined with continued exposure to advertising impacts across different formats, leads us to propose the need for media education to encourage responsible use critic and social networks by young people. [O] . Carmen Lazo, Marta, Martínez Rodrigo, Estrella, Sánchez Martín, Lourdes 2013

机译：青少年和年轻人越来越多地使用社交网络作为交互和参与构建的手段多个演讲。公司直接选择网络中的关注者并使用这些虚拟结构接近他们的目标。本文的目的是使用经验和观察方法研究如何在«Tuenti»建立«可口可乐»品牌形象，随后是公共部门的网络。除其他外，我们将看到品牌及其追随者的参与程度，以及在投入和投入上引入的问题通过什么样的格式。总之，我们注意到对自由言论品牌的兴趣让追随者只是一个策略，«可口可乐»的实际条目是非常罕见的，但它们都有很高的效果，一种语言，挑战用户如此指示激活和恢复他的演讲。而且，没有机制区分信息，娱乐和广告之间，以及持续接触广告不同形式的影响，使我们建议需要媒体教育来鼓励负责任的使用评论家和年轻人的社交网络。

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