Tesco's commitment boosts cheddar cheese

摘要

Tesco has announced a 63% increase in the amount of British Cheddar it buys. The retailer claims that the increase from 20,000 tonnes to 55,000 a year, will inject an extra ￡100 million into the industry. The cheese will be used in all Tesco own label block, grated and sliced mild, medium, mature and extra mature lines, with the exception of the retailer's 'Value' range. In response to the increasing demand for British cheddar, Tesco is also changing its packaging to emphasise that the cheddar is British. Packs will feature the Union Jack flag with the wording 'Produced in the UK using milk from the UK'.