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机译:功能集成对感知风险和基于消费者的品牌资产的影响
Department of Marketing and Supply Chain Management, East Carolina University, Greenville, NC, USA;
Department of Marketing, Economics, & Sports Marketing, Haile/US Bank College of Business, Northern Kentucky University, Highland Heights, KY, USA;
Department of Marketing and Supply Chain Management, East Carolina University, Greenville, NC, USA;
Functional integration; supply chain management-marketing; consumer-based brand equity; risk; experiment;
机译:品牌技巧:将品牌功能与基于消费者的品牌资产联系起来
机译:基于消费者的品牌股权的驱动因素:对被感知品牌产地和身份表现的两个国家分析
机译:消费者感知的基于消费者的品牌资产规模
机译:绿色感知质量和绿色品牌知名度对绿色品牌资产的影响:绿色感知风险的中介效应
机译:品牌资产驱动因素对多种产品设置中基于消费者的品牌共鸣的影响
机译:评估子宫肌瘤对海地妇女生活中子宫肌瘤的负担危险因素和感知对妇女生活的影响:用于推进卫生股权议程的含义一个混合方法研究
机译:基于消费者的品牌股权对口碑行为的影响