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Journal of Strategic Marketing

Journal of Strategic Marketing

中文名称：战略营销杂志

ISSN：0965-254X
出版周期：Quarterly

发文量：617

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1.Exploring value co-creation in Fan Fests: the role of fans

机译：探索粉丝节中的价值共创：粉丝的角色
- 作者：D. Kolyperas;L. Sparks
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第1期
- Value;
- co-creation;
- SDL;
- CCT;
- Fan Fests;
- sport;
2.Role of the stadium in the value enhancement process of a rugby union match

机译：体育场在橄榄球联合会增值过程中的作用
- 作者：Jerome Boissel;Veronique des Garets;Veronique Plichon
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第1期
- Value;
- proximity;
- closeness;
- match;
- experience;
- rugby;
3.Sport marketing's past, present and future; an introduction to the special issue on contemporary issues in sports marketing

机译：体育营销的过去，现在和未来；体育营销当代问题特刊简介
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第1期
4.Sponsorship programmes and corruption in sport: management responses to a growing threat

机译：赞助计划和体育腐败：管理层应对日益增长的威胁
- 作者：Samantha Roberts;Simon Chadwick;Christos Anagnostopoulos
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第1期
- Sponsorship;
- sponsor;
- property;
- corruption;
- sport management;
- marketing;
5.Social media and sports: driving fan engagement with football clubs on Facebook

机译：社交媒体和体育：在Facebook上促进球迷与足球俱乐部的互动
- 作者：Leonor Vale;Teresa Fernandes
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第1期
- Sport;
- football clubs;
- fans;
- engagement;
- motivations;
- social media;
6.Brand consistency and coherency at the London 2012 Olympic Games

机译：2012年伦敦奥运会的品牌一致性和连贯性
- 作者：James Andrew Kenyon;Argyro Elisavet Manoli;Guillaume Bodet
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第1期
- Brand coherency;
- brand consistency;
- brand identity;
- brand image;
- brand perceptions;
- 2012 Olympic Games;
7.There goes my hero again: sport scandal frequency and social identity driven response

机译：我的英雄再次出现：体育丑闻频发和社会认同感驱动
- 作者：Sarah J. Kelly;Clinton S. Weeks;P. Monica Chien
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第1期
- Sport scandal;
- sponsorship;
- social identity;
- fans;
- brand attitude;
- spillover;
8.The influence of sport sponsorship on brand equity and purchase behavior

机译：体育赞助对品牌资产和购买行为的影响
- 作者：Ch.Tsordia;D. Papadimitriou;P. Parganas
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第1期
- Sport sponsorship;
- brand equity;
- brand loyalty;
- purchase behavior;
- brand engagement;
- sport fans;
9.Twenty-five years and counting: an analysis of the Journal of Strategic Marketing

机译：二十五年来，计数：《战略营销杂志》的分析
- 作者：Terrence Brown;Meyser Abduljabbar;Stefan Englund;Emily Treen
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第2期
- Bibliometrics;
- bibliometric study;
- content analysis;
- Publish or Perish;
- citation analysis;
- journal evaluation;
10.Brand compass: charting a course to improve firm performance

机译：品牌指南针：制定路线以改善公司绩效
- 作者：Kerrie Christine Bridson;Jody Evans
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第2期
- Brand compass;
- market orientation;
- innovation orientation;
11.Generating consumer insights into physical activity patterns for three different segments

机译：生成消费者对三个不同细分领域的体育活动模式的见解
- 作者：Anna Kitunen;Sharyn Rundle-Thiele;Krzysztof Kubacki;Timo Dietrich
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第2期
- Social marketing;
- segmentation;
- two-step cluster analysis;
- physical activity;
12.A taxonomy of prestige-seeking university students: strategic insights for higher education

机译：声望大学生的分类：高等教育的战略见解
- 作者：Riza Casidy;Walter Wymer
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第2期
- Achievement orientation;
- prestige sensitivity;
- segmentation;
- attitude;
- cluster analysis;
- higher education;
13.Special Issue - Call for Papers

机译：特刊-征文通知
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第2期
14.Strategic marketing planning for heritage tourism: a conceptual model and empirical findings from two emerging heritage regions

机译：遗产旅游的战略营销计划：两个新兴遗产区域的概念模型和实证研究结果
- 作者：Claire McCamley;Audrey Gilmore
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第2期
15.Chinese relationship management: a qualitative study of banking in New Zealand

机译：中国关系管理：对新西兰银行业的定性研究
- 作者：Joe Choon Yean Chai;Sally Dibb
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第3期
- Customer relationship management;
- service relationships;
- convergent interviews;
- guanxi;
- New Zealand;
16.Exploiting online social gambling for marketing communications

机译：利用在线社交赌博进行营销传播
- 作者：Wilson Ozuem;Jason Prasad;Geoff Lancaster
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第3期
- Marketing communications;
- online gambling;
- social gaming;
- motivation;
- virtual goods;
- psychographics;
17.Tie the knot: building stronger consumers'attachment toward a brand

机译：打结：建立更强大的消费者对品牌的依恋
- 作者：Arnold Japutra;Yuksel Ekinci;Lyndon Simkin
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第3期
- Brand attachment;
- ideal self-congruence;
- sensory experience;
- brand responsiveness;
- CSR beliefs;
- brand loyalty;
- resilience to negative information;
18.Reducing employee turnover intention: a customer relationship management perspective

机译：减少员工离职意图：客户关系管理的观点
- 作者：Olayemi Abdullateef Aliyu;Munyaradzi Wellington Nyadzayo
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第3期
- Customer relationship management;
- employee job satisfaction;
- intention to quit;
- call centers;
19.Special issue relationship marketing in franchising and retailing

机译：特许经营和零售中的特殊发行关系营销
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第3期
20.E-tailer personality and behavioral intentions: the application of self-congruity theory

机译：电子零售商的人格和行为意图：自我一致性理论的应用
- 作者：Gopal Das;Gaurav Khatwani
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第4期
- E-tailer personality;
- scale development;
- self-congruity;
- behavioral intentions;
21.Relating strategic market orientation and market performance: role of customer value types

机译：与战略市场定位和市场绩效相关：客户价值类型的作用
- 作者：Gurjeet Kaur Sahi;Mahesh C. Gupta;Subhash C. Lonial
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第4期
- Strategic market orientation;
- value creation;
- market performance;
- customer orientation;
- competitor orientation;
- Indian banking;
22.The link between customer satisfaction and loyalty: the moderating role of customer characteristics

机译：客户满意度和忠诚度之间的联系：客户特征的调节作用
- 作者：Nadine Schirmer;Christian M. Ringle;Siegfried P. Gudergan;Matthias S. G. Feistel
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第4期
- Loyalty;
- satisfaction;
- trust;
- commitment;
- PLS-SEM;
- moderation;
23.Exploring the locus of internal marketing

机译：探索内部营销的源头
- 作者：Wilson Ozuem;Natalie Limb;Geoff Lancaster
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第4期
24.It is not about what you read, but how you read it: the effects of sequencing rational and emotional messages on corporate and product brand attitudes

机译：它与您阅读的内容无关，而是与您的阅读方式有关：对理性和情感信息进行排序对公司和产品品牌态度的影响
- 作者：Weng Marc Lim;Pei-LeeTeh;Pervaiz K. Ahmed
- 期刊名称：《Journal of Strategic Marketing》 | 2018年第4期
- Message sequencing;
- attitudinal responses;
- rational appeal;
- emotional appeal;
- corporate brand attitudes;
- product brand attitudes;
25.Female, married and endorsing: integrating celebrity marital status, role congruence and credibility

机译：女性，已婚和认可：整合名人婚姻状况，角色一致和信誉
- 作者：Subhadip Roy;Subhalaxmi Mohapatra
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第1期
- Female celebrity endorsers;
- marital life stage;
- role congruence;
- credibility;
- experimental design;
- India;
26.Exploring manager's perspective of service quality strategies in Malaysian Banking Industry

机译：探索经理人对马来西亚银行业服务质量策略的看法
- 作者：Lay Hong Tan;Syaiful Rizal Hamid;Boon Cheong Chew
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第1期
- Service quality;
- customer service management;
- quality improvement;
27.Leveraging the co-evolution of offline and online video games: an empirical study

机译：利用离线和在线视频游戏的共同发展：一项实证研究
- 作者：Wilson Ozuem;Michael Borrelli;Geoff Lancaster
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第1期
- Video games;
- consumer attitudes;
- on- and offline motivation;
- retailers;
- transaction;
28.AUTOFLEX: marketing flexibility measurement scale for automobile companies

机译：AUTOFLEX：汽车公司的市场营销灵活性测量量表
- 作者：Kumar Shalender;Nripendra Singh;Professor Sushil
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第1期
- Automobile;
- competition;
- customer;
- flexibility;
- marketing flexibility;
29.Business leaders' personal values, organisational culture and market orientation

机译：商界领袖的个人价值观，组织文化和市场定位
- 作者：Yuhui Gao
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第1期
- Personal values;
- organisational culture;
- market orientation;
- China;
30.Corporate identity management and employees' responses

机译：企业形象管理与员工回应
- 作者：Rafael Bravo;Jorge Matute;Jose M. Pina
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第1期
- Corporate identity management;
- organizational identification;
- resistance to change;
- proactive behaviour;
31.Motivational engagement in the marketing classroom: individual goal orientations and class climate

机译：营销课堂中的动机参与：个人目标取向和课堂氛围
- 作者：Tania Bucic;Linda J. Robinson
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第2期
- Motivation;
- engagement;
- goal orientation;
32.Refining a strategic marketing course: Is a 'flip' a good 'fit'?

机译：完善战略营销课程：“翻转”是否为“合适”的选择？
- 作者：Marion R. Burford;Kaye Chan
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第2期
- Undergraduate;
- strategic marketing;
- capstone;
- 'flipped classroom';
- 'learning space';
33.Adding value to first-year undergraduate marketing education: team-based learning as a strategic response to changing modern educational environments

机译：为一年级本科市场营销教育增值：基于团队的学习作为对不断变化的现代教育环境的战略回应
- 作者：Douglas G. Carrie;Parizad Mulla;Andrew Patterson;Michelle Kilkolly-Proffit;Richard Brookes;Herbert Sima;Tom Agee
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第2期
- Marketing;
- education;
- team-based learning;
34.Editorial

机译：社论
- 作者：Carolyn Strong;Andrea Beetles
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第2期
35.Marketing education and the employability challenge

机译：营销教育与就业能力挑战
- 作者：Deborah Anderson;Rebecca Lees
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第2期
- Employability;
- literature review;
- social practice;
- participative learning;
36.Case study - how a business school blog can build stakeholder relationships and create added value in an MBA marketing program

机译：案例研究-商学院博客如何建立利益相关者关系并在MBA营销计划中创造附加值
- 作者：Art T. Weinstein;Donovan A. McFarlane
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第2期
- Blogs;
- promotional strategy;
- market orientation;
- added value;
- relationship marketing;
- marketing education;
37.Facilitating student interaction capabilities: the interplay of individual, group, and course-related factors

机译：促进学生互动能力：个人，小组和与课程相关的因素之间的相互作用
- 作者：Jodie Conduit;Carolin Plewa;Joanne Ho;Vinh Nhat Lu
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第2期
- Interaction capabilities;
- marketing education;
- co-creation;
- peer learning;
- shared vision;
- group work;
38.Demographic differences on service quality and perceived value in private online shopping clubs

机译：私人在线购物俱乐部在服务质量和感知价值方面的人口差异
- 作者：Emel Kursunluoglu Yarimoglu
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第3期
- E-service quality;
- value;
- E-S-QUAL;
- private online shopping;
- Gen Y;
- Gen Z;
39.The impact of age stereotypes on elderly consumers' self-efficacy and cognitive performance

机译：年龄定型观念对老年消费者自我效能和认知表现的影响
- 作者：Andrea Groeppel-Klein;Jennifer Helfgen;Anja Spilski;Laura Schreiber
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第3期
- Age stereotypes;
- self-stereotyping;
- contamination hypothesis;
- self-efficacy;
- cognitive performance;
40.Toward the characterization of 'toy-packaging': an exploratory research

机译：面向“玩具包装”的表征：探索性研究
- 作者：Manel Mzoughi;Joel Breea;Emna Cherif
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第3期
- Children;
- new packaging;
- creativity;
- link with brand;
- toy-packaging;
41.Generation Y multichannel behaviour for complex services: the need for human contact embodied through a distance relationship

机译：复杂服务的Y代多渠道行为：通过距离关系体现人与人之间的联系的需求
- 作者：Ilaria Dalla Pozza;Sandrine Heitz-Spahn;Lionel Texier
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第3期
- Multichannel behaviour;
- Generation Y;
- insurance industry;
- social media;
- digitizing human contact, distance relationship;
42.An intergenerational perspective on life satisfaction and its drivers: a comparison between 18-29-year-old and 50+ consumers in Germany

机译：关于生活满意度及其驱动力的代际观点：德国18-29岁年龄段和50岁以上的消费者之间的比较
- 作者：Tatjana Maria Konig;Val Larsen
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第3期
- Life satisfaction;
- self-determination theory (SDT);
- cognitive age;
- the 50+ market;
- generation Y Z;
- perceived health;
43.Marketing to the (new) generations: summary and perspectives

机译：面向（新）世代的营销：总结和观点
- 作者：Damien Chaney;Mourad Touzani;Karim Ben Slimane
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第3期
44.Neural networks in strategic marketing: exploring the possibilities

机译：战略营销中的神经网络：探索可能性
- 作者：Kristen Bell DeTienne;David H. DeTienne
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第4期
- Neural networks;
- regression;
- statistical analysis;
45.Success factors in a CRM strategy: technology is not all

机译：CRM战略中的成功因素：技术不是全部
- 作者：Jesus Juan Cambra-Fierro;Edgar Centeno;Ana Olavarria;Rosario Vazquez-Carrasco
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第4期
- CRM;
- resources;
- banking sector;
46.Strategic hybrid orientation between market orientation and brand orientation: guiding principles

机译：市场导向与品牌导向之间的战略混合导向：指导原则
- 作者：Simon Mzungu;Bill Merrilees;Dale Miller
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第4期
- Brand orientation;
- market orientation;
- strategic orientation;
- strategic hybrid orientation;
- SME;
47.Organizational social capital as a moderator for the effect of entrepreneurial orientation on competitive intelligence

机译：组织社会资本作为企业家导向对竞争情报的影响的调节者
- 作者：Luu Trong Tuan
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第4期
- Entrepreneurial orientation;
- competitive intelligence;
- organizational social capital;
- Vietnam;
48.The quantitative strategic planning matrix: a new marketing tool

机译：定量战略规划矩阵：一种新的营销工具
- 作者：Meredith E. David;Fred R. David;Forest R. David
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第4期
- Marketing decision-making;
- SWOT analysis;
- strategic marketing;
- marketing tool;
49.Ghanaian exporters'international experience and performance: the mediating role of export commitment

机译：加纳出口商的国际经验和业绩：出口承诺的中介作用
- 作者：Gloria Sraha;Revti Raman Sharma;Dave Crick
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第4期
- Export;
- internationalisation;
- Ghana;
50.The existence of double jeopardy within the order of entry effect

机译：进入效应顺序内双重危险的存在
- 作者：Dean C. H. Wilkie;Lester W. Johnson
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第4期
- Late entrant;
- order of entry effect;
- double jeopardy;
- marketing mix;
51.Determinants of reverse marketing knowledge transfer potential from emerging market subsidiaries to multinational enterprises’ headquarters

机译：反向营销知识从新兴市场子公司转移到跨国企业总部的潜力的决定因素
- 作者：Leposky Tiina Tuulikki;Arslan Ahmad;Kontkanen Minnie
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第7期
52.An examination of mobile app usage and the user’s life satisfaction

机译：检查移动应用的使用情况和用户的生活满意度
- 作者：Linnhoff Stefan;Smith Katherine Taken
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第7期
- app usage;
- Apps;
- life satisfaction;
- mobile technology;
- user happiness;
53.Untangling the relationships between consumer characteristics, shopping values, and behavioral intention in online group buying

机译：弄清在线团购中消费者特征，购物价值和行为意图之间的关系
- 作者：Lim Weng Marc
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第7期
- behavioral intentions;
- consumer characteristics;
- Online group buying;
- shopping values;
54.The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market

机译：生态标签知识和信任对新兴市场中亲环境消费者行为的影响
- 作者：Taufique Khan Md Raziuddin;Vocino Andrea;Polonsky Michael Jay
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第7期
- Consumer behaviour;
- eco-label;
- knowledge;
- marketing communication;
- pro-environmental;
- trust;
55.Marketing flexibility measurement scale: conceptualization, development and nomological validation

机译：营销灵活性衡量规模：概念化，发展和法理验证
- 作者：Shalender Kumar
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第7期
- Automobile;
- competition;
- customer;
- flexibility;
- marketing flexibility;
56.Predictors of export performance in developing economies: a longitudinal analysis of Moroccan SMEs

机译：发展中国家出口绩效的预测指标：对摩洛哥中小企业的纵向分析
- 作者：El Makrini Hind
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第7期
- Developing economies;
- export performance;
- longitudinal study;
- Moroccan SMEs;
- two-stage least square estimation (G2SLS);
57.The role of customer management capabilities in public-private partnerships

机译：客户管理功能在公私伙伴关系中的作用
- 作者：Ana Isabel Canhoto;Maureen Meadows;Kirstie Ball;Elizabeth Daniel;Sally Dibb;Keith Spiller
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第6期
58.Are key marketing topics adequately covered in strategic management?

机译：战略管理中是否充分涵盖了关键的营销主题？
- 作者：Meredith E. David;Fred R. David
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第6期
- strategic management;
- strategic planning;
- strategy course;
- capstone business course;
- business policy;
- marketing concepts;
59.Predicting Internet banking adoption in India: a perceived risk perspective

机译：预测印度的互联网银行普及率：风险感知
- 作者：Sanjit Kumar Roy;M.S. Balaji;Ankit Kesharwani;Harjit Sekhon
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第6期
- Internet banking;
- perceived risk;
- technology acceptance model;
- emerging economy;
- attitude;
60.The ties that bind us: examining relationship marketing orientation and its impact on firm performance in the information systems outsourcing services sector

机译：束缚我们的联系：研究关系营销的方向及其对信息系统外包服务领域公司绩效的影响
- 作者：Rebecca Kwan;Jamie L. Carlson
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第6期
61.Market or society? Dual orientations and the impact on innovativeness in media organizations

机译：市场还是社会？双重导向及其对媒体组织创新的影响
- 作者：Mark A.A.M. Leenders;Mark A. Farrell;Richard van der Wurff
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第6期
- market orientation;
- CSR;
- innovativeness;
- media;
- identification;
62.Toward a contingency theory of CRM adoption

机译：建立CRM采用权变理论
- 作者：Paul Williams;Nicholas Ashill;Earl Naumann
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第6期
- customer relationship management;
- contingency theory;
- propositions;
63.Unpicking antecedents of CRM adoption: a two-stage model

机译：不采用CRM的前提条件：两阶段模型
- 作者：Faten Jaber;Lyndon Simkin
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第6期
- customer relationship management;
- adoption process;
- segmentation;
- strategy;
- knowledge management;
64.Market orientation and customer-based corporate brand equity (CBCBE): a dyadic study of Indian B2B firms

机译：市场导向和基于客户的公司品牌资产（CBCBE）：对印度B2B公司的二元研究
- 作者：Soumya Sarkar;Prashant Mishra
- 期刊名称：《Journal of Strategic Marketing》 | 2017年第6期
- market orientation;
- customer-based corporate brand equity;
- dyadic analysis;
- B2B marketing;
- innovativeness;
65.Entrepreneurial proclivity: its environmental conditions and growth consequences

机译：企业家倾向：其环境条件和增长后果
- 作者：Zhen Zhu;Ken Matsuno
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第1期
- entrepreneurial marketing;
- entrepreneurial proclivity;
- strategic orientation;
- environmental dynamism;
- growth performances;
66.Editorial

机译：社论
- 作者：Carolyn Strong;Nigel Piercy
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第1期
67.The role of entrepreneurial marketing in new technology ventures first product commercialisation

机译：创业营销在新技术中的作用创先产品商业化
- 作者：Hormoz Ahmadi;Aron OCass
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第1期
68.GUEST EDITORIAL: ANATOMY OF ENTREPRENEURIAL MARKETING

机译：来宾社论：创业营销解剖
- 作者：Aron OCass;Sussie Morrish
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第1期
69.Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

机译：竞争优势剖析：走向企业营销的权变理论
- 作者：Peter Whalen;Can Uslay;Vincent J. Pascal;Glenn Omura;Andrew McAuley;Chickery J. Kasouf;Rosalind Jones;Claes M. Hultman;Gerald E. Hills;David J. Hansen;Audrey Gilmore;Joe Giglierano;Fabian Eggers;Jonathan Deacon
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第1期
70.The influence of entrepreneurial marketing processes and entrepreneurial self-efficacy on community vulnerability, risk, and resilience

机译：创业营销过程和创业自我效能对社区脆弱性，风险和适应力的影响
- 作者：Morgan P. Miles;Gemma K. Lewis;Adrienne Hall-Phillips;Sussie C. Morrish;Audrey Gilmore;Chickery J. Kasouf
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第1期
- entrepreneurial marketing processes;
- entrepreneurial self-efficacy;
- community vulnerability;
- risk;
- resilience;
71.A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities

机译：企业家营销的动态市场概念化：机会的共同创造
- 作者：Peter S. Whalen;Melissa A. Akaka
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第1期
- entrepreneurial marketing;
- service-dominant logic;
- opportunity co-creation;
72.Towards sustainable supply management: requisite governance and resilience capabilities

机译：迈向可持续供应管理：必要的治理和应变能力
- 作者：Reham Eltantawy
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第2期
- sustainability;
- resilience;
- capabilities;
- governance;
- supply management;
- supply chain;
73.Marketing strategy in emerging markets: a conceptual framework

机译：新兴市场的营销策略：概念框架
- 作者：Vasant V Bang;Sharad L Joshi;Monica C Singh
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第2期
74.The first export order: a marketing innovation revisited

机译：第一个出口订单：重新审视营销创新
- 作者：Dave Crick;James Crick
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第2期
- export;
- internationalisation;
- UK;
75.Value co-creation in industrial cities: a strategic source of competitive advantages

机译：工业城市的价值共创：竞争优势的战略来源
- 作者：Rania B. Mostafa
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第2期
- Network capability view;
- service-dominant logic;
- value co-creation;
- competitive advantage;
76.Brand wars: consumer-brand engagement beyond client-agency fights

机译：品牌大战：超越客户与代理商之间的消费者品牌互动
- 作者：Rossella Gambetti;Silvia Biraghi;Don E. Schultz;Guendalina Graffigna
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第2期
77.Linking new product alliances to stock returns and risk

机译：将新产品联盟与库存收益和风险联系起来
- 作者：Sudha Mani
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第2期
- stock returns;
- stock risk;
- product alliance;
- marketing-finance;
78.Enhancing corporate social responsibility through market orientation practices in bottom of pyramid markets: with special reference to microcredit institutions

机译：通过金字塔底层市场的市场导向实践来增强企业社会责任：特别是针对小额信贷机构
- 作者：Charles Jebarajakirthy;Paramaporn Thaichon;Dhanushanthini Yoganathan
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第5期
- market orientation;
- customer orientation;
- competitor intelligence;
- CSR;
- bottom of pyramid market;
- microcredit;
79.Gender identity and brand incongruence: when in doubt, pursue masculinity

机译：性别认同和品牌不一致：有疑问时，追求男性气质
- 作者：Larry Neale;Renee Robbie;Brett Martin
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第5期
- gender identity;
- branding;
- self-congruence theory;
- gender schema;
80.I complain for your good? Re-examining consumer advocacy

机译：我为你的利益抱怨吗？重新审查消费者权益
- 作者：K.R. Jayasimha;Aditya Billore
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第5期
- consumer advocacy;
- self interest;
- altruism;
- service failure;
- negative word-of-mouth;
- voicing;
- third-party action;
81.Leadership marketing: an exploratory study

机译：领导力营销：探索性研究
- 作者：Alina OKeeffe;Wilson Ozuem;Geoff Lancaster
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第5期
- leadership marketing;
- marketing orientation;
- internal marketing;
- brand identity;
- corporate strategy;
- organisational dynamics;
82.Market orientation, product innovation and export performance: evidence from Chinese manufacturers

机译：市场定位，产品创新和出口绩效：来自中国制造商的证据
- 作者：Jing Zhang;Miao Zhu
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第5期
- market orientation;
- innovation orientation;
- innovation resources;
- product innovation performance;
- export performance;
83.Editorial

机译：社论
- 作者：Nigel Piercy
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第6期
84.Regulatory focus as a moderator of retail shopping behaviour

机译：监管重点作为零售购物行为的主持人
- 作者：Gopal Das
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第6期
- regulatory focus;
- impulsiveness;
- shopping values;
- shopping duration;
- repurchase intention;
- word of mouth;
85.The influence of customer loyalty on small island economies: an empirical and exploratory study

机译：客户忠诚度对小岛经济体的影响：一项实证和探索性研究
- 作者：Wilson Ozuem;Tara Thomas;Geoff Lancaster
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第6期
- small island;
- customer loyalty;
- business to business (B2B);
- telecommunications;
- hospitality industry;
86.Extending boundaries of Blue Ocean Strategy

机译：扩大蓝海战略的界限
- 作者：Arpita Agnihotri
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第6期
- Blue Ocean Strategy;
- strategic move;
- value innovation;
- non-customers;
- strategy Canvas;
87.Optimising relationship marketing programmes: a holistic approach

机译：优化关系营销计划：整体方法
- 作者：Irena Daukseviciute;Lyndon Simkin
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第6期
- return on marketing;
- marketing costs;
- optimisation;
- relationship marketing;
- programme;
- integer programming;
88.Megamarketing expanded by neo-institutional theory

机译：新制度理论拓展了超级市场
- 作者：Damien Chaney;Karim Ben Slimane;Ashlee Humphreys
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第6期
- megamarketing;
- neo-institutional theory;
- new markets;
- legitimacy;
- institutional work;
- marketing strategy;
89.The role of customer gratitude in relationship marketing: moderation and model validation

机译：客户感谢在关系营销中的作用：调节和模型验证
- 作者：Anubhav A. Mishra
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第6期
- gratitude;
- relationship marketing;
- individual level cultural values;
- media richness theory;
- product versus service;
90.Multichannel marketing: the operational construct and firms' motivation to adopt

机译：多渠道营销：运营结构和企业采用的动机
- 作者：Shan Chen;Lucio Lamberti
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第7期
- multichannel marketing;
- operational construct;
- motivation;
- definition;
91.The performance implications of demand-side diversification: evidence from the US telecommunications sector, 1990-1996

机译：需求方多元化对绩效的影响：1990年至1996年美国电信部门的证据
- 作者：Lalit Manral;Kathryn R. Harrigan
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第7期
- demand-side diversification;
- demand-side relatedness;
- diversification performance;
- telecommunications;
92.Sustainable market orientation: a competitive strategic tool in an emerging economy context

机译：可持续市场导向：新兴经济环境下的竞争性战略工具
- 作者：Mahmoud Abdulai Mahmoud
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第7期
93.Measuring customer-based place brand equity (CBPBE): an investment attractiveness perspective

机译：衡量基于客户的地方品牌资产（CBPBE）：投资吸引力的观点
- 作者：Sunny Bose;Sanjit Kumar Roy;Abhay Kumar Tiwari
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第7期
94.Place identity and sustainable consumption: implications for social marketing

机译：地方认同与可持续消费：对社会营销的影响
- 作者：Christina Kwai Choi Lee;Crystal Sheau Fen Yap;Deborah S. Levy
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第7期
- place identity;
- sustainable consumption;
- residential suburbs;
- social marketing;
95.Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment

机译：通过Facebook品牌页面建立关系：识别，满意度和感知的关系投资的多面性角色
- 作者：Bastian Popp;Bradley Wilson;Chris Horbel;Herbert Woratschek
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第4期
- social media;
- Facebook brand pages;
- perceived relationship investment;
- consumer identification;
- customer satisfaction;
- loyalty;
96.How to engage customers in co-creation: customers' motivations for collaborative innovation

机译：如何让客户参与共创：客户进行协作创新的动机
- 作者：Teresa Fernandes;Pedro Remelhe
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第4期
- co-creation;
- collaborative innovation;
- customer engagement;
- motivations;
97.Social media engagement behaviour: a uses and gratifications perspective

机译：社交媒体参与行为：一种使用和满足的观点
- 作者：Rebecca Dolan;Jodie Conduit;John Fahy;Steve Goodman
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第4期
- social media engagement behaviour;
- social media content;
- uses and gratifications theory;
98.How online reviews create social network value: the role of feedback versus individual motivation

机译：在线评论如何创造社交网络价值：反馈与个人动机的作用
- 作者：Shelby H. McIntyre;Edward F. McQuarrie;Ravi Shanmugam
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第4期
- online reviews;
- intrinsic motivation;
- social facilitation;
- feedback;
- user generated;
99.Co-governance in the consumer engagement process: facilitating multi-beneficial value creation

机译：消费者参与过程中的共同治理：促进多收益价值创造
- 作者：Jimmie G. Roendell;David Soerhammar;Mikael Gidhagen
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第4期
- co-governance;
- consumer engagement;
- co-created value;
- multi-beneficial;
- online community;
- service ecosystem;
100.Extending actor participation in value creation: an institutional view

机译：扩大参与者参与价值创造的制度视角
- 作者：Heiko Wieland;Kaisa Koskela-Huotari;Stephen L. Vargo
- 期刊名称：《Journal of Strategic Marketing》 | 2016年第4期
- actor-to-actor;
- value creation;
- service ecosystems;
- markets-as-practice;
- value co-creation practices;
- institutional work;

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