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Journal of Product & Brand Management

中文名称：产品与品牌管理杂志

ISSN：1061-0421
出版周期：7 times a year

发文量：777

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1.Making the Product Development FrameWORK: Insights from the Frontlines

机译：制定产品开发框架：前线见解
- 作者：Ronald N. Borrieci
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第3期
- Technical books;
- Technical works;
- PLC;
2.Brand Together: How Co-creation Generates Innovation and Re-energizes Brands

机译：共同打造品牌：共同创造如何产生创新并重新激发品牌活力
- 作者：Marianna Sigala
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第3期
- Co-creation;
- Brand;
- Innovation;
3.Editorial

机译：社论
- 作者：Richard C. Leventhal
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第4期
4.Brand and category design consistency in brand extensions

机译：品牌延伸中品牌和类别设计的一致性
- 作者：Yi Sheng Goh;Veena Chattaraman;Sandra Forsythe
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第4期
- Design consistency;
- Perceived fit;
- Brand strength;
- Processing fluency;
- Brand extensions;
- Brands;
- Consumer behaviour;
5.Testing FMCG innovations: experimental real store versus virtual

机译：测试快速消费品创新：实验性真实商店与虚拟商店
- 作者：Etienne Bressoud
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第4期
- Virtual store;
- Experimental real store;
- Innovation;
- Shopper;
- Behaviour;
- Attitudes;
- Shops;
- Shopping;
- Fast moving consumer goods;
6.Better branding: brand names can influence consumer choice

机译：更好的品牌：品牌名称可以影响消费者的选择
- 作者：Philipp Hillenbrand;Sarael Alcauter;Javier Cervantes;Fernando Barrios
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第4期
- Marketing;
- Neurosciences;
- Branding;
- Brand names;
- Brand name processing;
- Consumer behaviour;
- fMRI research;
- Neural systems;
- Neuromarketing;
7.Adding value to insurance products: the AXA Irish experience

机译：为保险产品增值：AXA爱尔兰的经验
- 作者：Richard Brophy
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第4期
- Insurance;
- Branding;
- Customer relationship management;
- Loyalty;
- Retention;
- Intermediary;
- Differentiation;
8.Extending technology for market disruption: a case study

机译：扩展技术以扰乱市场：案例研究
- 作者：Elaine M. Notarantonio;Charles J. Quigley Jr
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第4期
- Disruption;
- Innovation;
- Marketing strategy;
- Competitive;
- Brand extensions;
- Product innovation;
9.Price sequences, perceived variability, and choice

机译：价格序列，感知的可变性和选择
- 作者：Eric Dolansky;Mark Vandenbosch
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第4期
- Price perception;
- Variability;
- Decision making;
- Uncertainty management;
- Risk;
- Prices;
- Sales prices;
- Price positioning;
- Consumer risk;
10.Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

机译：真实的品牌：聪明的公司如何实现其品牌承诺并激发强大的客户忠诚度
- 作者：Robert D. Green
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第4期
11.Product Planning Essentials, Second Edition

机译：产品规划基础，第二版
- 作者：Geoffrey P. Lantos
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第4期
12.The B2B Social Media Book (1st edition)

机译：B2B社交媒体书（第1版）
- 作者：Kirk Hazlett
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第4期
13.Branding and sustainable growth

机译：品牌与可持续增长
- 作者：Francisco Guzman;Stuart Roper;Leonor Vacas de Carvalho
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第7期
14.Practices in the brand management system: identification and considerations for five business sectors

机译：品牌管理体系中的实践：五个业务部门的识别和考虑
- 作者：Mathieu Dunes;Bernard Pras
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第7期
- Implementation;
- Alignment;
- Brand management system;
- Configurational patterns;
- Hierarchical relations;
- Identity and brand values;
15.The nation brand molecule

机译：民族品牌分子
- 作者：Jose Rojas-Mendez
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第7期
16.Using corporate stories to build the corporate brand: an impression management perspective

机译：使用企业故事建立企业品牌：印象管理的观点
- 作者：Sara Spear;Stuart Roper
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第7期
- Content analysis;
- Corporate reputation;
- Impression management;
- Corporate brand;
- Corporate story;
17.Linking retailer corporate brand and environmental sustainability practices

机译：将零售商的企业品牌与环境可持续性实践联系起来
- 作者：Dale Miller;Bill Merrilees
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第7期
- Corporate branding;
- Sustainability;
- Retailing;
- Brand associations;
- Environmental management practice;
18.Employer branding: employer attractiveness and the use of social media

机译：雇主品牌：雇主吸引力和社交媒体的使用
- 作者：Anne-Mette Sivertzen;Etty Ragnhild Nilsen;Anja H. Olafsen
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第7期
- Social media;
- Human resources;
- Corporate reputation;
- Employer attractiveness;
- Employer branding;
- Recruiting;
19.Ethical consumers' brand avoidance

机译：道德消费者的品牌回避
- 作者：Anne Rindell;Tore Strandvik;Kristoffer Wilen
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第7期
- Brand avoidance;
- Ethical concerns;
- Image heritage;
20.Exploring brand masculine patterns: moving beyond monolithic masculinity

机译：探索男性化品牌模式：超越整体男性气质
- 作者：Salim L. Azar
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第7期
- Masculinity;
- Brand personality;
- Cluster analysis;
- Scale development;
- Brand gender;
21.Private and national brand consumers' images of fashion stores

机译：私人和国家品牌消费者对时尚商店的印象
- 作者：Ram Herstein;Shaked Gilboa;Eyal Gamliel
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第6期
- Fashion;
- Segmentation;
- National brand;
- Private brand;
- Store image;
22.The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook

机译：社交媒体中用户交互对品牌知名度和购买意愿的影响：以Facebook上的MINI为例
- 作者：Katja Hutter;Julia Hautz;Severin Dennhardt;Fohann Fueller
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第6期
- Social media;
- Branding;
- User generated content;
23.Descriptive analysis of Nissan's electric vehicle commercialization strategies

机译：日产电动汽车商业化策略的描述性分析
- 作者：Majid A. Dehkordi;Seiichiro Yonekura;SeyedHadi Kohnepushi
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第6期
- Marketing;
- Commercialization strategy;
- Electric vehicles;
- Nissan;
24.Unit price information on the reference price formation

机译：关于参考价格构成的单价信息
- 作者：Jose Luis Mendez Garcia de Paredes;Ronald Sebastian Angola Cardenas;Dayana Lisseth Sanchez Garces
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第6期
- Consumer behavior;
- Reference price;
- Unit price;
25.Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

机译：社交电视：营销人员如何通过将电视连接到Web，社交媒体和移动设备来吸引和吸引受众
- 作者：Kirk Hazlett
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第6期
26.Taking Technology to the Market

机译：将技术推向市场
- 作者：David Bishop
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第6期
27.What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation

机译：现在重要的事情：如何在不断变化，激烈的竞争和不可阻挡的创新世界中取胜
- 作者：Edwin Love
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第6期
28.The Little Black Book of Innovation

机译：创新小黑书
- 作者：Kristin McGillicuddy
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第6期
29.Brand Turnaround: How Brands Gone Bad Returned to Glory...and the 7 Game Changers That Made the Difference

机译：品牌周转：品牌变糟如何重归荣耀...以及与众不同的7个改变游戏规则的人
- 作者：Jim Harris
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第6期
30.Front-of-package product labels: influences of varying nutritional food labels on parental decisions

机译：包装前产品标签：营养食品标签的不同对父母决定的影响
- 作者：My Bui;Velitchka D. Kaltcheva;Anthony Patino;Richard C. Leventhal
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第6期
31.A surname brand effect explanation for consumer brand preference and advocacy

机译：消费者品牌偏好和拥护的姓氏品牌效应说明
- 作者：Daniel Howard;Roger Kerin
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第6期
- Brand advocacy;
- Brand names;
- Brand preference;
32.The influence of brand trust and brand identification on brand evangelism

机译：品牌信任和品牌识别对品牌传播的影响
- 作者：Enrique P. Becerra;Vishag Badrinarayanan
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第6期
- Brand evangelism;
- Brand identification;
- Brand trust;
- Consumer-brand relationships;
33.Retail branding as a value creation process: managerial and research priorities

机译：零售品牌作为价值创造过程：管理和研究重点
- 作者：Clarinda Mathews-Lefebvre;Pierre-Louis Dubois
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第6期
- Customer value;
- France;
- Retail strategy;
- Retailer brands;
34.Transparency in pricing and its effect on perceived price fairness

机译：价格透明度及其对感知价格公平性的影响
- 作者：Jodie L. Ferguson;Pam Scholder Ellen
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第6期
- Alignable costs;
- Price fairness;
- Transparency in pricing;
35.Kill the Company: End the Status Quo, Start an Innovation Revolution

机译：杀死公司：终结现状，启动创新革命
- 作者：Marianna Sigala
- 期刊名称：《Journal of Product & Brand Management》 | 2013年第6期
36.The influence of perceived risk on purchase intent - the case of premium grocery private label brands in South Africa

机译：感知风险对购买意愿的影响-南非高级杂货店自有品牌的案例
- 作者：Justin Beneke;Anne Greene;Inge Lok;Kate Mallett
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第1期
- private label;
- store brand;
- perceived risk;
- risk analysis;
- supermarkets;
- retailing;
- south africa;
37.Transforming the nature and scope of new product development

机译：改变新产品开发的性质和范围
- 作者：Dennis Pitta;Elizabeth Pitta
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第1期
- new product development;
- product development;
- blue ocean strategy;
- new product failure rates;
- market crowding;
- corporate strategy;
38.Divide and prosper? When partitioned prices make sense

机译：分而治之？价格合理时
- 作者：Edwin Love
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第1期
- pricing;
- bundling;
- product mix;
- partitioned pricing;
- brand attributes;
- auctions;
39.The Myth of the Ethical Consumer

机译：道德消费者的神话
- 作者：Timothy M. Devinney;Pat Auger;Giana M. Eckhardt
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第1期
- ethical;
- consumer;
- consumerism;
- social consumption;
- social responsibility;
- stakeholder;
40.The Product Manager's Desk Reference

机译：产品经理的办公桌参考
- 作者：Steven Haines
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第1期
- project manager;
- project management;
- reference;
- business management;
- customer perspective;
- market focus;
41.Editorial

机译：社论
- 作者：Richard C.Leventhal
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第1期
42.Revisiting perceptual fit in co-branding applications

机译：重新审视联合品牌应用中的感知契合度
- 作者：Kenneth Thompson;David Strutton
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第1期
- branding;
- co-branding;
- brand extensions;
- perceptual fit;
- brand alliances;
- brand management;
43.The role of brand image congruity in consumers' brand preference

机译：品牌形象一致性在消费者品牌偏好中的作用
- 作者：Jing Hu;Xin Liu;Sijun Wang;Zhilin Yang
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第1期
- brand image;
- brand preference;
- brand management;
- auto market;
- symbolic and functional congruity;
- China;
44.'Outing' the supplier: implications for manufacturers and retailers

机译：“淘汰”供应商：对制造商和零售商的影响
- 作者：Erik L. Olson
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第1期
- brand equity;
- private label;
- manufacturer brand;
- product supplier;
- generics;
45.Consumers' utilization of reference prices: the moderating role of involvement

机译：消费者对参考价格的利用：参与的调节作用
- 作者：Rajesh Chandrashekaran
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第1期
46.Brand-driven Innovation-Strategies for Development and Design

机译：品牌驱动的创新策略，用于开发和设计
- 作者：Erik Roscam Abbing;AVA Publishing
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第1期
- brand-driven innovation;
- innovation;
- strategy;
- development;
- design;
- touchpoints;
47.Editorial

机译：社论
- 作者：Richard C. Leventhal
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第6期
48.Sources of equity in fashion markets

机译：时装市场的股权来源
- 作者：Domingo Calvo Dopico;Cristina Calvo Porral
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第6期
- brand equity;
- fashion;
- differentiation;
- value chain;
- brand loyalty;
- fashion design;
49.Systematic review on B2B branding: research issues and avenues for future research

机译：B2B品牌的系统评价：研究问题和未来研究的途径
- 作者：Joona Kerdnen;Kalle A. Piirainen;Risto T. Salminen
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第6期
- business-to-business branding;
- branding;
- research issues;
- systematic review;
- literature review;
50.Consumer-based brand equity and top-of-mind awareness: a cross-country analysis

机译：基于消费者的品牌资产和最高意识：一项跨国分析
- 作者：Ulla Hakala;Johan Svensson;Zsuzsanna Vincze
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第6期
- brand equity;
- top-of-mind awareness;
- cultural context;
- brand awareness;
- memory;
51.Consumer recall of brand versus product banner ads

机译：消费者召回品牌和产品横幅广告
- 作者：Eric Van Steenburg
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第6期
- online advertising;
- banner advertisements;
- advertisement recall;
- brands;
- memory;
- brand awareness;
52.The multi-sensory and multi-experiential brand challenge

机译：多感官和多体验品牌挑战
- 作者：Francisco Guzman;Oriol Iglesias
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第6期
53.Brand mergers: examining consumers' responses to name and logo design

机译：品牌合并：检查消费者对名称和徽标设计的反应
- 作者：Joana Cesar Machado;Leonor Vacas-de-Carvalho;Patricio Costa;Paulo Lencastre
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第6期
- brand;
- brand identity signs;
- brand logo;
- mergers and acquisitions;
- consumer preferences;
- consumer behaviour;
- corporate identity;
54.Private label brands: measuring equity across consumer segments

机译：自有品牌：衡量各个细分市场的资产净值
- 作者：Andres Cuneo;Pilar Lopez;Maria Jesus Yague
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第6期
- private labels;
- store brands;
- brand equity;
- consumer segments;
- multinomial logit;
- demographics;
- market segmentation;
55.The effects of lower prices on perceptions of brand quality: a choice task perspective

机译：较低价格对品牌质量认知的影响：选择任务的角度
- 作者：Devon DelVecchio;Sanjay Puligadda
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第6期
- price;
- discount;
- discount value;
- brand quality;
- brand choice;
- brand evaluation;
56.Price strategy, information sharing, and firm performance in a market channel with a dominant retailer

机译：具有主要零售商的市场渠道中的价格策略，信息共享和公司绩效
- 作者：Ruiliang Yan;Chris Anthony Myers;John Wang
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第6期
- prices;
- forecasting;
- information sharing;
- channel coordination;
- game theory;
- marketing strategy;
57.The Right Sensory Mix: Targeting Consumer Product Development Scientifically

机译：正确的感官组合：科学地瞄准消费产品开发
- 作者：Edwin Love
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第6期
- taste profiles;
- brand extensions;
- sensory profiles;
- neuro-marketing;
- customer identification;
58.The Branded Mind

机译：品牌思维
- 作者：Yonca Aslanbay
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第6期
- neuromarketing;
- brand management;
- brand choice;
- stimulus factors;
- neuroscience;
59.Effects of complete products on consumer judgments

机译：完整产品对消费者判断的影响
- 作者：Timucin Ozcan;Daniel A. Sheinin
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第7期
- product completeness;
- product management;
- product assortment;
- price inferences;
- consumer behaviour;
- individual perception;
60.Price unfairness: the indirect effect on switching and negative word-of-mouth

机译：价格不公平：对转换和负面口碑的间接影响
- 作者：Cristiane Pizzutti dos Santos;Kenny Basso
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第7期
- price unfairness;
- trust;
- negative emotions;
- switching intentions;
- negative word-of-mouth;
- pricing;
- marketing strategy;
- customer relations;
61.Brand Resilience: Managing Risk and Recovery in a High-speed World

机译：品牌弹性：在高速世界中管理风险和恢复
- 作者：David Bishop
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第7期
- social media;
- brand resilience;
- brand sabotage;
- reputation;
62.Editorial

机译：社论
- 作者：Richard C. Leventhal
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第7期
63.Searching for competitive advantage with the brand extension process

机译：通过品牌延伸过程寻找竞争优势
- 作者：Tina Vukasovic
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第7期
- brand management;
- brand extensions;
- quantitative methodology;
- food industry;
- marketing;
- slovenia;
- new products;
- fast moving consumer goods;
64.Place branding: creating self-brand connections and brand advocacy

机译：进行品牌推广：建立自我品牌联系和品牌宣传
- 作者：Elyria Kemp;Carla Y. Childers;Kim H. Williams
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第7期
- place branding;
- self-brand connection;
- brand associations;
- brand management;
- urban centres;
- united states of america;
65.Key drivers of automobile brand choice in sub-Saharan Africa: the case of Ghana

机译：撒哈拉以南非洲地区汽车品牌选择的主要驱动力：加纳为例
- 作者：Bedman Narteh;Raphael Odoom;Mahama Braimah;Samuel Buame
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第7期
- automobiles;
- brand choice;
- ghana;
- brand management;
- consumer psychology;
- brand awareness;
- buying behaviour;
66.Brand loyalty and the role of hedonic value

机译：品牌忠诚度和享乐价值的作用
- 作者：Anna Kuikka;Tommi Laukkanen
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第7期
- brand loyalty;
- attitudinal loyalty;
- behavioural loyalty;
- hedonic consumption;
- hedonic value;
- chocolate;
- confectionery;
- brand management;
- finland;
- consumer behaviour;
67.The relationship between customer value and pricing strategies: an empirical test

机译：客户价值与定价策略之间的关系：一项实证检验
- 作者：Anna Codini;Nicola Saccani;Alessandro Sicco
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第7期
- pricing;
- value for the customer;
- conjoint analysis;
- durable consumer goods;
- washing machines;
- regression analysis;
- pricing;
- electrical goods;
- italy;
68.The Idea Hunter: How to Find the Best Ideas and Make Them Happen

机译：创意猎手：如何找到最佳创意并使它们发生
- 作者：Satish K. Nair
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第7期
- innovation;
- idea professionals;
- idea-active;
- product development;
69.How Cool Brands Stay Hot

机译：酷品牌如何保持热销
- 作者：Marilyn Scrizzi
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第7期
- brand authenticity;
- brand choice;
70.The role of emotional aspects in younger consumer-brand relationships

机译：情感因素在年轻的消费者与品牌关系中的作用
- 作者：Jiyoung Hwang;Jay Kandampully
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- emotional attachment;
- self-concept connection;
- brand loyalty;
- younger consumers;
- brands;
- consumers;
71.Consumer reaction to new package design

机译：消费者对新包装设计的反应
- 作者：Gary R. Holmes;Audhesh Paswan
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- packaging;
- design;
- consumer experience;
- evaluation;
- product design;
- consumer psychology;
72.Brand name substitution and brand equity transfer

机译：品牌替代和品牌资产转让
- 作者：Veronique Pauwels Delassus;Raluca Mogos Descotes
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- brand name substitution;
- brand equity transfer;
- brand management;
- brand names;
- consumer behaviour;
- product image;
- brand identity;
73.Relationship development for services: an empirical test

机译：服务的关系发展：一项实证检验
- 作者：Kristian Castro;Dennis A. Pitta
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- relationship development;
- competitive industries;
- differentiation;
- customer relationship management;
- competitive strategy;
74.Impact of online consumer reviews on sales and price strategies: a review and directions for future research

机译：在线消费者评论对销售和价格策略的影响：评论和未来研究方向
- 作者：Peter De Maeyer
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第2a3期
- ratings;
- reviews;
- quality;
- internet quality perceptions;
- customer satisfaction;
- internet marketing;
- quality awareness;
75.A longitudinal and cross sectional study of the impact of usage-based attributes on used product price advertisements

机译：纵向和横断面研究基于使用的属性对二手产品价格广告的影响
- 作者：Hooman Estelami;Carlo Francis V. Raymundo
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- pricing;
- consumer perceptions;
- used products;
- consumers;
- vendors;
- buyer-seller relationships;
- cross-cultural studies;
- product attributes;
76.Coolfarming: Turn Your Great Idea into the Next Big Thing

机译：Coolfarming：将您的好主意变成下一个大事
- 作者：Audhesh Paswan
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- managing;
- commercialization;
- new ideas;
77.Design Is How It Works: How the Smartest Companies Turn Product into Icons

机译：设计是如何工作的：最聪明的公司如何将产品变成图标
- 作者：Robert P. Jones
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- design;
- need fulfillment;
- consumer;
- product;
- problem solution;
78.Assessing the six-station corporate identity model: a polymorphic model

机译：评估六站式企业标识模型：多态模型
- 作者：Jean Suvatjis;Leslie de Chernatony;John Halikias
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- brands;
- corporate identity;
- modelling;
- corporate identity modelling;
- logo six-station model;
79.Gender differences in brand commitment, impulse buying, and hedonic consumption

机译：品牌承诺，冲动购买和享乐消费方面的性别差异
- 作者：Sigal Tifferet;Ram Herstein
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- consumer behaviour;
- gender;
- brands;
- marketing strategy;
- men;
- women;
- gender differences;
- impulse buying;
- brand commitment;
- hedonic consumption;
80.Corporate branding and transformational leadership in turbulent times

机译：动荡时期的企业品牌和变革型领导
- 作者：Hans Ruediger Kaufmann;Demetris Vrontis;Michael Czinkota;Alvin Hadiono
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- transformational leadership;
- corporate branding;
- behavioural branding;
- change management;
81.Consumer processing of bundled prices: when do discounts matter?

机译：消费者处理捆绑价格：折扣何时生效？
- 作者：Judy Harris;Edward A. Blair
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- consumer behaviour;
- prices;
- discounts;
- bundling;
- price salience;
- piecemeal processing;
82.Killing the Giants - 10 Strategies to Topple the Goliath in Your Industry

机译：杀死巨人-推翻行业巨人的10条策略
- 作者：Sylvia Keyes
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- brand giants;
- brand management;
- product management;
- brand development;
- product development;
83.Retailing in 21st Century: Current and Future Trends, 2nd edition

机译：《 21世纪零售：当前和未来趋势》，第二版
- 作者：Ardhendu Shekhar Singh
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- retailing;
- environmental trends;
- market trends;
- marketing communications;
- supply chain management;
- manufacturer-retailer collaboration;
84.Wiki Brands: Reinventing Your Company in a Customer-driven Marketplace

机译：Wiki品牌：在客户驱动的市场中重塑您的公司
- 作者：Janis Dietz
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- wiki;
- brand malleability;
- customer engagement;
- brand collaboration;
- brand strategy;
- brand community;
- marketers;
- marketing;
85.Editorial

机译：社论
- 作者：Richard C. Leventhal
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
86.Trial, repeat purchase and spillover effects of cobranded extensions

机译：联名扩展的试用，重复购买和溢出效应
- 作者：Vijay Ganesh Hariharan;Ram Bezawada;Debabrata Talukdar
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- cobranded extension;
- trial and repeat purchases;
- spillover effects;
- brand management;
- brand alliances;
- new product adoption;
- buying behaviour;
- brand extensions;
87.Does advertising matter to store brand purchase intention? A conceptual framework

机译：广告与商店品牌购买意图有关吗？概念框架
- 作者：Shalom Levy;Hanna Gendel-Guterman
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- advertising tendency;
- store brand;
- perceived quality;
- extrinsic cues;
- consumer characteristics;
- advertising;
- brands;
- shops;
- buying behaviour;
88.How Brands Grow: What Marketers Don't Know

机译：品牌如何成长：营销人员不知道的
- 作者：Mark Glynn
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- marketing;
- branding;
- brand name products;
- management;
89.Editorial

机译：社论
- 作者：Richard C. Leventhal
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
90.Individual differences in consumer responses to traditional versus virtual concept testing

机译：消费者对传统和虚拟概念测试的反应存在个体差异
- 作者：Ling Peng;Geng Cui;Chunyu Li
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- consumer behaviour;
- tests and testing;
- cognition;
- virtual concept testing;
- innovativeness;
- change seeking;
- cognitive effort;
- generalizability theory;
91.Wine label design and personality preferences of millennial

机译：酒标设计和千禧一代的个性偏好
- 作者：Statia Elliot;F.E. (Foe) Barth
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- canada;
- consumer behaviour;
- wines;
- labelling;
- brand personality;
- label design;
- millennials;
92.Effects of gender and price knowledge on offer evaluation and channel transition in retail and e-tail environments

机译：性别和价格知识对零售和电子零售环境中的报价评估和渠道转换的影响
- 作者：Rajesh Chandrashekaran;Rajneesh Suri
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第3期
- consumer behaviour;
- prices;
- gender;
- internet;
- electronic commerce;
- channel transition;
- retail versus e-tail;
- gender differences;
- price knowledge;
93.Editorial

机译：社论
- 作者：Richard C. Leventhal
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第5期
94.Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success

机译：购物者亲密感：利用营销情报推动零售成功的实用指南
- 作者：Karen Pierce Goncalves
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第5期
- marketing intelligence;
- shopper psychology;
- decision drivers;
- online retailing;
- ROI;
95.Editorial

机译：社论
- 作者：Richard C. Leventhal
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第5期
96.Emerging promotional and pricing approaches in the US pharmaceutical market

机译：美国制药市场中新兴的促销和定价方法
- 作者：Genevieve OConnor
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第5期
- healthcare legislation;
- pricing;
- promotion;
- pharmaceuticals industry;
- marketing;
- communication;
- outsourcing;
- internet;
- image;
- publicity;
- united states of america;
- marketing strategy;
97.Creating Innovative Products and Services, The FORTH® Innovation Method

机译：创造创新的产品和服务，FORTH®创新方法
- 作者：Ronald Borrieci
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第5期
- FORTH;
- innovation;
- innovation inhibitors;
- customer friction;
98.Investigating the drivers of consumer intention to buy manufacturer brands

机译：调查消费者购买制造商品牌意愿的驱动因素
- 作者：Gianfranco Walsh;Edward Shiu;Louise M. Hassan
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第5期
- purchase intention;
- manufacturer brands;
- moderating effect;
- theory of reasoned action;
- brand management;
- marketing strategy;
99.Chinese and American perceptions of foreign-name brands

机译：中美对外国品牌的看法
- 作者：Maria Elena Villar;Di Ai;Sigal Segev
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第5期
100.Creating Powerful Brands

机译：打造强大的品牌
- 作者：Robert D. Green
- 期刊名称：《Journal of Product & Brand Management》 | 2012年第5期
- brand building;
- sustaining brand value;
- brand strategies;

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