Marketing: 3 winning strategies

摘要

The observations made in this article derive from an analysis of some successful strategies fielded by companies large and small throughout the world, and part of an interesting study made by a group of consultants (including the Marketing Director of Unilever). A manic attention to detail. It is fundamental to analyse what the customers think of, how they use, consume, speak of the products and services proposed. From the analyses of this data it transpires that, in the end, what engenders a purchasing decision in people - hence also in companies - are the motivations defined "universal human truths ", that sink their roots in the deep desires everyone shares (to be successful, find a partner, have children, maintain good health...). Therefore intercept these needs with your products. Even if you produce mechanical equipment, you know for sure your customer is a person, with the same desires and emotions you have. So try and include a bit of emotion the next time you pay this person a visit, ask them what they expect from the future, the problems they have. That is to say, listen to them.