Guerilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet Hoboken

摘要

Guerilla Marketing Goes Green is the most recent addition to the best-selling "Guerilla Marketing" book series. Authors Jay Conrad Levinson and Shel Horowitz combine their extensive experiences in marketing, consulting, copywriting, and environmental advocacy to summarize successful strategies for incorporating positive ethics into marketing practice. The book aims to redefine what the business world thinks of as possible, doing so through the outlining of new and established practices in business that focus on ethics and "greenness." In April and May, 2010, the book was an Amazon.com #1 Category Bestseller and has been on both Environmental and Business bestseller lists throughout 2010.