Prevalence of Health and Nutrient Content Marketing Strategies on Breakfast Cereal Packages Before and After a Countrywide Marketing and Labeling Regulation: A Focus on Chile

摘要

Chile's Food Labeling Law requires packaged foods that exceed certain thresholds for sugars, saturated fats, sodium, and calories to use one or more front of package warning logos identifying the excessive nutrient, and restricts the use of nutrient claims (e.g., lower sugar) contradicting its warning (e.g., high in sugar). We examined health- and nutrition-related marketing on breakfast cereals packages that did vs. did not qualify for a “high in” logo in packages photographed before and after the law implementation.