Corporate social responsibility (CSR) initiatives in the telecommunications downstream supply chains:the case of MTN in Uganda

摘要

Corporate social responsibility (CSR) has become a top management concern in companies within different sectors and the growing telecommunications sector in developing countries cannot be an exception. This paper reports results of an investigation into the effect of CSR initiatives by MTN-Uganda on the development of local communities. The results are from a cross-sectional survey design that used two 5-Likert survey instruments1 for employees, dealers ad sub dealers in MTN products (alpha = 0.950)2 customers and community beneficiaries (alpha = 0.902).The analysis of data used descriptive and relational statistics where it was revealed that CSR initiatives were in a significant way positively related to community development. The results compare well with international findings and suggestions for policy and management essential for purchasing managers as well as other stakeholders arc presented.