Science is the New Black in Design

摘要

The practice of using scientific methodology as a design process has made the subjectivity of user's personal preference manageable and begun to inform software, services, and game development. The use of scientific methods is now used to build audiences, retain users, inform developers of the emotional response of users, and provide return on investment analysis for work flow costs and consumer insights. The integration of scientific methods as user research and user experience design has provided new insights into user audiences. Data can open the door to opportunity, to explore undiscovered markets, and provide new goods and services in what may have been seemingly familiar populations. Game companies are no longer targeting games for males between the ages of 13 and 35. This may be a result of new faces in digital content and delivery development, or the awareness that there are entire populations that have been left unexamined as potential clients. This realization has prompted awareness that various groups, such as the elderly may benefit from digital games, digital media, and digital communication devices.