Successful Marketing Strategies Using Mobile Marketing Techniques

摘要

In the last twenty years, the Internet and information technologies have evolved creating numerous changes and developments in regard to the circulation of information around the world. Mobilized Marketing and the Consumer: Technological Developments and Challenges, an recent release from IGI Global, explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies.