PROBLEM TO BE SOLVED: To provide a reliable mobile terminal sales promotion system with which customers' attention can be drawn via their mobile terminals.;SOLUTION: A server 10 includes: character string creation means 104 for creating a user character string to be allocated to a shop; code creation means 102 for creating a code containing information on the user character string and information on the address of the shop's website; print control means 103 for printing the code on a ticket; connection enabling means 105 for determining whether or not a sent user character string is identical to the correct user character string and to the user character string that has been allocated to the shop when a connection request is sent from a mobile terminal 20, and enabling connection from the mobile terminal when the sent character string is identical to the correct user character string and the user character string that has been allocated to the shop; and sortition means 107 for performing sortition using the user character string when a sortition request is sent from the mobile terminal.;COPYRIGHT: (C)2013,JPO&INPIT
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