A new approach to improving traffic literacy and social capital for behavioral modification using Advocacy Social marketing Campaigns and Social mobilization techniques with TOT strategy (SHEPMODEL)

摘要

The weakness of the health sector in providing homogeneous and suitable educational content for public and lack of a systematic approach to implementing programs at the national level to province and county levels with the aim of modifying the individual and Traffic related behaviors. Local setting: In Iran, the Ministry of Health and Medical Education (MOH) is responsible for maintaining and improving public health status. Transferring health knowledge to people is one of the duties of the health staff in all occupational and professional branches.