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Direct Marketing: An International Journal

中文名称：直销：国际期刊

ISSN：1750-5933
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发文量：47

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1.Influences on free samples usage within the luxury cosmetic market

机译：对奢侈化妆品市场中免费样品使用的影响
- 作者：Insaf Ben Amor;Francis Guilbert
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第1期
- Cosmetics;
- Promotional methods;
2.Examining beliefs and attitudes toward online advertising among Chinese consumers

机译：在中国消费者中检查对在线广告的信念和态度
- 作者：Ying Wang;Shaojing Sun;Weizhen Lei;Mark Toncar
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第1期
- Advertising;
- Advertising media;
- China;
- Consumer behaviour;
- Internet;
3.External and internal trigger cues of impulse buying online

机译：在线冲动购买的外部和内部触发线索
- 作者：Sandy Dawson;Minjeong Kim
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第1期
- Buying behaviour;
- Internet shopping;
4.Effects of web site atmospherics on consumer responses: music and product presentation

机译：网站气氛对消费者反应的影响：音乐和产品展示
- 作者：Jung-Hwan Kim;Minjeong Kim;Sharron J. Lennon
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第1期
- Consumer behaviour;
- Internet shopping;
- Music;
5.How consumers value online personalization: a longitudinal experiment

机译：消费者如何看重在线个性化：一项纵向实验
- 作者：Pauline de Pechpeyrou
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第1期
- Consumer behaviour;
- Customer loyalty;
- Internet;
6.Generating web site traffic: a new model for SMEs

机译：产生网站流量：中小企业的新模式
- 作者：Sarah Quinton;Mohammed Ali Khan
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第2期
- Search engines;
- Small to medium-sized enterprises;
- Worldwide web;
7.Consumer web page search, clicking behavior and reaction time

机译：消费者网页搜索，点击行为和反应时间
- 作者：Charles F. Hofacker;Jamie Murphy
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第2期
- Consumer behaviour;
- Information retrieval;
- Search engines;
- Worldwide web;
8.Users' perceptions on privacy and their intention to transact online: a study on Greek internet users

机译：用户对隐私的感知及其在线交易的意图：对希腊互联网用户的研究
- 作者：A. Zorotheos;E. Kafeza
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第2期
- Electronic commerce;
- Greece;
- Internet;
- Privacy;
- Trust;
9.Consumer perceptions of mobile phone marketing: a direct marketing innovation

机译：消费者对手机营销的看法：直销创新
- 作者：Gemma Roach
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第2期
- Australia;
- Consumer behaviour;
- Marketing;
- Mobile communications;
- Product innovation;
10.Young consumers' motives for using SMS and perceptions towards SMS advertising

机译：年轻消费者使用SMS的动机和对SMS广告的认知
- 作者：Ian Phau;Min Teah
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第2期
- Advertising;
- Consumer behaviour;
- Mobile communication systems;
11.Developing BTB relationships through direct marketing: customers' perceptions

机译：通过直接营销发展BTB关系：客户的看法
- 作者：Raquel Reis;Caroline Oates;Martina McGuinness;Dominic Elliott
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第3期
- Business-to-business marketing;
- Direct marketing;
- Relationship marketing;
- Training;
12.An experiential, social network-based approach to direct marketing

机译：一种基于社交网络的体验式直接营销方法
- 作者：Adrian Palmer;Nicole Koenig-Lewis
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第3期
- Communities;
- Customer satisfaction;
- Direct marketing;
- Social networks;
13.Consumers' perceptions: an analytical study of influence of consumer emotions and response

机译：消费者的感知：对消费者情绪和反应影响的分析研究
- 作者：Avinash Kapoor;Chinmaya Kulshrestha
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第3期
- Consumer behaviour;
- Customer satisfaction;
- India;
- Motivation (psychology);
- Perception;
- Sales force;
14.Internal brand equity defines customer experience

机译：内部品牌资产决定了客户体验
- 作者：Kamal Ghose
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第3期
- Brand image;
- Brands;
- Customer satisfaction;
15.Online shopping and moderating role of offline brand trust

机译：网上购物和线下品牌信任的调节作用
- 作者：Soyoung Kim;Christie Jones
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第4期
- Brand loyalty;
- Consumer behaviour;
- Internet shopping;
- Trust;
16.B2b inter-organisational digitalisation strategies: Towards an interaction-based approach

机译：B2b组织间数字化策略：迈向基于交互的方法
- 作者：Reimer Ivang;Morten Rask;Robert Hinson
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第4期
- Communication technologies;
- Corporate strategy;
- Denmark;
- Large enterprises;
17.Consumers' willingness to knowingly purchase counterfeit products

机译：消费者自愿购买假冒产品的意愿
- 作者：Ian Phau;Marishka Sequeira;Steve Dix
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第4期
- Australia;
- Consumer behaviour;
- Counterfeiting;
- Premier brands;
18.A strategy for managing customer relations on the internet: evidence from the football sector

机译：互联网上客户关系管理策略：来自足球界的证据
- 作者：Thanos Kriemadis;Andreas Kotsovos;Nikos Kartakoullis
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第4期
- Customer relations;
- Customer service management;
- Football;
- Internet;
19.Marketing implications of privacy concerns in the US and Canada

机译：美国和加拿大的隐私问题对市场的影响
- 作者：Jennifer A. Pope;Aaron M. Lowen
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第4期
- Consumer behaviour;
- Direct mail;
- Direct marketing;
- Internet;
- Privacy;
20.Consumer empowerment model: from unspeakable to undeniable

机译：增强消费者能力模型：从无法言说到不可否认
- 作者：S. Umit Kucuk
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第4期
- Consumers;
- Empowerment;
- Internet;
- Trust;
21.An efficiency comparison of direct and indirect channels in Taiwan insurance marketing

机译：台湾保险营销中直接渠道和间接渠道的效率比较
- 作者：Chiang Ku Fan;Shu Wen Cheng
- 期刊名称：《Direct Marketing: An International Journal》 | 2009年第4期
- Direct marketing;
- Insurance;
- Marketing;
- Taiwan;
22.The attitudes of e-commerce channel members in the textile industry: An empirical perspective

机译：纺织行业电子商务渠道成员的态度：基于经验的观点
- 作者：Nabil Y. Razzouk;Victoria Seitz;Gloria Wu
- 期刊名称：《Direct Marketing: An International Journal》 | 2008年第1期
- Business-to-business marketing;
- Electronic commerce;
- Textile industry;
- Value analysis;
23.The impact of television dependency on teleshopping adoption

机译：电视依赖对采用电视购物的影响
- 作者：Carla Ruiz Mafé;Silvia Sanz Blas
- 期刊名称：《Direct Marketing: An International Journal》 | 2008年第1期
- Dependent demand;
- Direct marketing;
- Spain;
- Teleshopping;
- Television;
24.Customer cross-selling model based on counter propagation network

机译：基于柜台传播网络的客户交叉销售模型
- 作者：Chao-hua Liu;Shu-qin Cai
- 期刊名称：《Direct Marketing: An International Journal》 | 2008年第1期
- Customer orientation;
- Demographics;
- Direct marketing;
- Selling methods;
25.Internet shopping acceptance: Examining the influence of intrinsic versus extrinsic motivations

机译：互联网购物接受度：检查内在动机与外在动机的影响
- 作者：Norazah Mohd Suki;T. Ramayah;Norbayah Mohd Suki
- 期刊名称：《Direct Marketing: An International Journal》 | 2008年第2期
- Consumer behaviour;
- Internet shopping;
- Malaysia;
- Motivation (psychology);
- Students;
26.Adding direct or independent channels to multiple channel mix

机译：将直接或独立渠道添加到多渠道组合
- 作者：Sertan Kabadayi
- 期刊名称：《Direct Marketing: An International Journal》 | 2008年第2期
- Assets;
- Channel relationships;
- Distribution channels and markets;
- Investments;
- Manufacturing industries;
- Taiwan;
27.Systematic profitability analysis of binary network marketing organizations

机译：二元网络营销组织的系统盈利能力分析
- 作者：Nastaran Pedrood;Hadi Ahmadi;Hussein A. Charafeddine
- 期刊名称：《Direct Marketing: An International Journal》 | 2008年第2期
- Direct selling;
- Marketing;
- Marketing strategy;
- Profit;
28.Sustainable telemarketing? A new theory of consumer behavior

机译：可持续电话营销？消费者行为新理论
- 作者：Clifford G. Hurst
- 期刊名称：《Direct Marketing: An International Journal》 | 2008年第2期
- Consumer behaviour;
- Marketing theory;
- Sustainable development;
- Telephone selling;
- United States of America;
29.E-tail constraints and tradeoffs

机译：电子尾巴约束和权衡
- 作者：Charles F. Hofacker
- 期刊名称：《Direct Marketing: An International Journal》 | 2008年第3期
- Electronic commerce;
- Marketing mix;
- Online operations;
- Retailing;
30.Organisational behaviour associated with emotional contagion among direct selling members

机译：与直销员情绪感染相关的组织行为
- 作者：Junaidah Hashim;Saodah Wok;Ruziah Ghazali
- 期刊名称：《Direct Marketing: An International Journal》 | 2008年第3期
- Behaviour;
- Direct marketing;
- Individual psychology;
- Malaysia;
- Organizational behavior;
- Selling;
31.A method for building new marketing channels: The case of “door-to-door” in dairy products

机译：建立新营销渠道的方法：乳制品“门到门”案例
- 作者：Matheus Alberto Cônsoli;Marcos Fava Neves
- 期刊名称：《Direct Marketing: An International Journal》 | 2008年第3期
- Brazil;
- Dairy products;
- Decision making;
- Distribution channels and markets;
32.Evaluation of cost per contact and cost per response in interactive and direct media planning: A Spanish case study

机译：互动和直接媒体规划中的每次联系费用和响应费用评估：西班牙案例研究
- 作者：Pedro Reinares Lara;Jose Manuel Ponzoa
- 期刊名称：《Direct Marketing: An International Journal》 | 2008年第3期
- Direct marketing;
- Information media;
- Optimization techniques;
- Process planning;
- Relationship marketing;
- Spain;
33.The end of mass marketing: or, why all successful marketing is now direct marketing

机译：大众营销的终结：或者，为什么现在所有成功的营销都是直接营销
- 作者：Andrew R. Thomas
- 期刊名称：《Direct Marketing: An International Journal》 | 2007年第1期
- Direct marketing;
- Outsourcing;
- Sales strategies;
- Strategic alliances;
- United States of America;
34.Reaching the international consumer: An assessment of the international direct marketing environment

机译：接触国际消费者：对国际直销环境的评估
- 作者：Timothy J. Wilkinson;Anna McAlister;Scott Widmier
- 期刊名称：《Direct Marketing: An International Journal》 | 2007年第1期
- Direct marketing;
- International marketing;
35.Ethics and regulation in direct marketing

机译：直销中的道德规范
- 作者：Steve Brubaker
- 期刊名称：《Direct Marketing: An International Journal》 | 2007年第1期
- Direct marketing;
- Ethics;
- Social responsibility;
- United States of America;
36.Marketing analytics: the evolution of marketing research in the twenty-first century

机译：营销分析：二十一世纪营销研究的演变
- 作者：William J. Hauser
- 期刊名称：《Direct Marketing: An International Journal》 | 2007年第1期
- Data analysis;
- Market research;
37.Social entrepreneurship and direct marketing

机译：社会企业家精神和直接营销
- 作者：Michael L. Mallin;Todd A. Finkle
- 期刊名称：《Direct Marketing: An International Journal》 | 2007年第2期
- Decision making;
- Direct marketing;
- Entrepreneurs;
- Risk management;
- Uncertainty management;
38.Characterization of online shoppers with navigation problems

机译：表征具有导航问题的在线购物者
- 作者：Mario Martínez Guerrero;José Manuel Ortega Egea;María Victoria Román González
- 期刊名称：《Direct Marketing: An International Journal》 | 2007年第2期
- Distribution channels and markets;
- Electronic-commerce;
39.Data analysis and profiling

机译：数据分析和分析
- 作者：AnneMarie Scarisbrick-Hauser
- 期刊名称：《Direct Marketing: An International Journal》 | 2007年第2期
- Data analysis;
- Data handling;
40.An analysis of operations-oriented drivers of customer loyalty for two service channels

机译：两种服务渠道的面向运营的客户忠诚度驱动因素分析
- 作者：Andrea M. Prudhomme;Kenneth K. Boyer;G. Tomas M. Hult
- 期刊名称：《Direct Marketing: An International Journal》 | 2007年第2期
- Customer loyalty;
- Electronic commerce;
- Retailing;
- Shops;
41.Multi-channel communication and consumer choice in the household furniture buying process

机译：家用家具购买过程中的多渠道交流和消费者选择
- 作者：Torsten Lihra;Raoul Graf
- 期刊名称：《Direct Marketing: An International Journal》 | 2007年第3期
- Communication processes;
- Consumer behaviour;
- Furniture;
- Household products;
- United States of America;
42.How direct marketing is revolutionizing an industry: residential real estate in the USA

机译：直销如何彻底改变一个行业：美国的住宅房地产
- 作者：R. David Keillor
- 期刊名称：《Direct Marketing: An International Journal》 | 2007年第3期
- Direct marketing;
- Real estate;
- United States of America;
43.The whole truth and nothing but the truth? The role of data quality today

机译：整个事实，只有事实吗？当今数据质量的作用
- 作者：AnneMarie Scarisbrick-Hauser;Christina Rouse
- 期刊名称：《Direct Marketing: An International Journal》 | 2007年第3期
- Data analysis;
- Data handling;
- Quality;
44.A conceptual model for the internet's impact on marketing in Iran

机译：互联网对伊朗市场营销影响的概念模型
- 作者：Mehdi Ghazisaeedi;Leyland F. Pitt;S. Kamal Chaharsooghi
- 期刊名称：《Direct Marketing: An International Journal》 | 2007年第3期
- Developing countries;
- Internet;
- Iran;
- Marketing;
- Modelling;
- Value analysis;
45.The economic paradox of the “freebies” phenomena: How and why companies give stuff away for free

机译：“免费赠品”现象的经济悖论：公司如何以及为什么免费赠予东西
- 作者：Romuald E.J. Rudzki;Shaomei Li
- 期刊名称：《Direct Marketing: An International Journal》 | 2007年第4期
- Advertising;
- Brand loyalty;
- Customer loyalty;
46.The direct farmer's market: a tool for rural female empowerment

机译：直接农民市场：增强农村妇女权能的工具
- 作者：Sarafat A. Tijani;Izumi Yano
- 期刊名称：《Direct Marketing: An International Journal》 | 2007年第4期
- Direct marketing;
- Empowerment;
- Farms;
- Japan;
- Women;
47.Tools vs toys: does your technology work for you or play with you?

机译：工具与玩具：您的技术对您有用还是与您一起玩？
- 作者：Bruce D. Keillor
- 期刊名称：《Direct Marketing: An International Journal》 | 2007年第4期
- Best practice;
- Change management;
- Innovation;
- New products;

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