What's in it for me? Capital, value and co-creation practices

Lombardo Sebastiano; Cabiddu Francesca

首页> 外文期刊>Industrial marketing management >What's in it for me? Capital, value and co-creation practices

【24h】

What's in it for me? Capital, value and co-creation practices

机译：对我有什么用？资本，价值和共同创造实践

获取原文

获取原文并翻译 | 示例

获取外文期刊封面封底 >>

开具论文收录证明 >>

文献代查 >>

页面导航

摘要
著录项
相似文献
相关主题

摘要

Marketing research is increasingly concerned with the practices through which service providers and their customers interact and how these practices influence value co-creation.

机译：市场研究越来越关注服务提供商及其客户之间进行交互的做法，以及这些做法如何影响价值共创。

著录项

来源
《Industrial marketing management》 |2017年第2期|155-169|共15页
作者
Lombardo Sebastiano; Cabiddu Francesca;
展开▼
作者单位

BI Norwegian Business Sch, Handelsheyskolen BI, N-0442 Oslo, Norway;

Univ Cagliari, Viale St Ignazio 74, I-09123 Cagliari, Italy;

展开▼
收录信息
原文格式 PDF
正文语种 eng
中图分类
关键词
Service provider-customer interaction practices; Value co-creation; Capital variations; KB marketing;

机译：服务提供商-客户交互实践;价值共创;资本变化;知识库营销;

相似文献

外文文献
中文文献
专利

1. Practice-based segmentation: taxonomy of C2C co-creation practice segments [J] . Rihova Ivana, Moital Miguel, Buhalis Dimitrios, International Journal of Contemporary Hospitality Management . 2019,第9期

机译：基于实践的细分：C2C共创实践细分的分类
2. How social-media-enabled co-creation between customers and the firm drives business value? The perspective of organizational learning and social Capital [J] . Information & Management . 2020,第3期

机译：客户与公司之间通过社交媒体共同创造的方式如何推动业务价值？组织学习与社会资本的视角
3. DEMATEL Technique to Assess Social Capital Dimensions on Consumer Engagement Effect on Co-Creation [J] . Angela Abena Nusenu, Wen Xiao, Christian Narh Opata, Open Journal of Business and Management . 2019,第2期

机译：DEMATEL技术评估消费者参与对共同创造的影响的社会资本维度
4. The role of social capital and knowledge sharing in transformational leadership promoting value co-creation -A cross-level analysis [C] . Hsiao Chan, Lee Yi-Hsuan, Li Yi-Hsuan IEEE International Conference on computer supported cooperative work in design . 2014

机译：社会资本和知识共享在变革型领导中促进价值共创的作用-跨层次分析
5. Impact of a firm's intellectual capital on its brand capital: Application of value co-creation to the pharmaceutical sector [D] . Lavergne, Renee 2010

机译：公司的智力资本对其品牌资本的影响：价值共创在制药领域的应用
6. Sustainable Value Co-Creation in the Virtual Community: How Diversified Co-Creation Experience Affects Co-Creation Intention [O] . Yi-Wen Chen 2020

机译：虚拟社区中的可持续价值共同创造：多元化的共同创造经验如何影响共同创造意图
7. Participating in the Co-creation of New Narrative regarding European Identity through European Capitals of Culture [O] . Codruta Simionescu 2021

机译：通过欧洲文化首都参与有关欧洲身份的新叙述的共同创造

What's in it for me? Capital, value and co-creation practices

摘要

著录项

相似文献

相关主题

期刊订阅