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Impact of a firm's intellectual capital on its brand capital: Application of value co-creation to the pharmaceutical sector

机译：公司的智力资本对其品牌资本的影响：价值共创在制药领域的应用

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作者
Lavergne, Renee;
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作者单位

Universite de Sherbrooke (Canada);

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授予单位 Universite de Sherbrooke (Canada);
学科
学位 D.B.A.
年度 2010
页码 438 p.
总页数 438
原文格式 PDF
正文语种 eng
中图分类
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Impact of a firm's intellectual capital on its brand capital: Application of value co-creation to the pharmaceutical sector

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