顾客与企业共同创造价值的理论演化、研究范式及管理启示——兼谈消费创造价值观点对传统价值理论的挑战

摘要

首先介绍了在价值创造中顾客作用理论的演化过程；然后归纳、分析了共同创造价值理论研究的两种范式及其内容，并做了简要评析；最后阐述了共同创造价值理论尤其是消费创造价值观点对传统价值理论以及管理实践的冲击及其启示。%This paper describes the evolution process of customer role in value creation. Then it generalizes and analyzes two paradigms and contents of co-creation value,and comments the research content. Finally,it elaborates the impacts and the management implications of co-creation value, especially consumer creating value to traditional value theory and management practice.