Ethical Marketing of Functional Foods

摘要

How can the food industry avoid selling foods on the basis of consumer fear, while providing new products that the public wants and needs? In the early 1960s fear of marketing manipulation of nutritional content for label preference resulted in tight control over labels. So much has changed since then that now it is difficult to measure the impact of nutritional thinking and policy on fortified or enriched products, nutraceuticals, medical foods, functional foods, designer foods, or supplements. There is still an appreciation of "no bad foods," but the concept of a balanced diet including a wide variety of different foods lacks the sizzle of miracle foods.