A comparative study on the trends of entrepreneurial behaviors of enterprises in different strategies: Application of the social cognition theory

摘要

The influences on entrepreneurial-behavioral trends of environmental uncertainties, decision styles and inter-organizational relations and the differences in the choice of entrepreneurial behaviors among enterprises in different strategic posture from the social cognitive perspective were investigated through empirical study on 86 samples selected from the IC industry with stratified random sampling. Hypotheses were verified with the neural fuzzy set network model. The findings indicated: the more uncertain the environment is, the more rushing startup enterprises tend to be, and the more progressive the conservative enterprises are; and the former concerns are more about market relations than the latter. Moreover, entrepreneurs making decisions intuitively tend to rush entrepreneurial behaviors but those making decisions rationally to progressive entrepreneurial behaviors. By verifying data with the non-linear neural fuzzy set network model and investigating the subject matter with the a social cognitive approach through an empirical study on knowledge- and capital-intensive bigger enterprises, this study has revolutionized past studies focusing on labor-intensive SMEs.