Create learning relationships to get, keep and grow customers

摘要

Establishing a learning relationship with customers is an investment in customer retention. The more you know about your customers, the better you can customize products and services to meet their needs and increase your company's value. Over time, the customer-company bond you develop becomes stronger as the relationship becomes more valuable, and the chances of defection are lowered. Customers will tend to stay with a company that already knows their personal needs and preferences.