On the adaptation of the firm's strategiesto the international business environment:a knowledge-based and evolutionary perspective

摘要

This paper discusses the importance of the adaptation of the firm's strategies to the International Business Environment (IBE). The IBE is a distinguishing factor in international business studies and the firm's adaptation to the environment has been presented as a basic survival strategy. We argue that adaptation is a dynamic and largely internally driven process that leads the firm to co-evolve with the external environment. The ability to adapt to different international business environments is developed over time through