"You can pay what you like," says one of the two cheery female greeters at the door of Panera's restaurant in St Louis. "We will tell you the recommended price for your meal, but it is up to you if you want to pay that, a bit more, or less." This honour-based approach to selling fast food was launched a few months ago as a pilot scheme. The goal is to let customers who are feeling the strain of the weak economy dine with dignity among regular customers, with none of the stigma of the soup kitchen.
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