This theoretical paper describes the effect of social action on technological artifacts and explores how innovation may flourish or be diminished in society. Using the Social Construction of Technology (SCOT) perspective, three main elements namely, flexibility of interpretation, relevant social groups and technological frame are described and their impact on innovation is discussed. The paper proposes that in developing societies, flexibility is hardly pressed by technological frames and concrete social norms do not allow the alternative designs and the useage of artifacts. This paper proposes that innovation might flourish in a society if technological frame change, and entrepreneurship become technological frames that can change the fixed meaning of artifacts and create a path for alternative designs and interpretations.
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