IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEE ENGAGEMENT: A CASE OF ESKOM IN SOUTH AFRICA

摘要

The emergence of Corporate Social Responsibility (CSR) as a business management concept in the fifties ushered in a new error in the way business view its various stakeholders. Chief among the stakeholders are the employees by virtue of being the brains behind the organization. This study assesses the impact of CSR programmes on Employee Engagement (EE) in the South African State Owned Power Company, Eskom. In particular, the study interrogates the impact of the three CSR dimensions of awareness, involvement and environmental awareness vis-a-vis the two dimensions of EE, namely, Job Engagement (JE) and Organizational Engagement (OE). A total of 380 Eskom employees were used as participants. The major findings were that organizational leaders are eager to implement CSR strategies. The study further revealed realistic and practical practises to broaden understanding of the current status of the organization, understanding EE and understanding the role CSR could play as a potential Human Resources (HR) tool to engage employees for Eskom and other organizations in general. The study concludes by recommending further research across industries to address the relationship between CSR initiatives and EE.