Examining the Impact of Corporate Social Responsibility Towards Employee Engagement: A case study: Telekom Malaysia Berhad in Kedah

摘要

Employee engagement has appeared as the most discussed topic among management across the world in this decade, since it is an essential component for business success and sustainability. However, CSR is believed as an instrumental variable that have multidimensional view of responsibilities that may or may not increase employee performance in the managerialist sense of term. The main objective of the study is to determine which among of four dimensions of CSR will have influence towards employee engagement in Telekom Malaysia Berhad, Kedah. To achieve the objectives, the quantitative method was used and data were collected through questionnaires. A total of 250 questionnaires were given to Human Capital business Operation department to be distributed to the employees. The data were analyzed using Statistic Package for Social Science version 16.0. The findings exhibited through multiple regression analysis, the finding revealed that only one dimensions of corporate social responsibility have positive significance influence towards employee engagement. Furthermore, the regression analysis between corporate social responsibility and employee engagement indicated that only 21.7% of total variance of work engagement was explained by corporate social responsibility dimensions. The finding suggests management in TM Kedah should improve the conduct of ethical manner within the workplace to improve emotional impact of the level of a worker interest in his or her job. Lastly, this study give contribute in both theoretical and managerial implication to achieve greater employee engagement through the give emphasis on CSR strategies.