Entering a branch of Don Quijote, the ubiquitous Japanese discount chain, can be a jarring experience. At the entrance of every location is an array of exotic fish that would put many pet stores to shame. It might feel like a drugstore inside, with rows of obscure unguents-think cream for damaged skin made from fish roe-for sale. Go upstairs, and every floor takes on a different identity: a clothing shop with rows of kitschy shirts next to a boutique area with Coach bags, then an electronics shop that sells iPhone accessories as well as cassette tapes.
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