Magna: U.S. online video advertising will grow 32%

摘要

Magna, a division of Mediabrands, projects U.S. online video ad revenue will reach $699 million this year, up 32% over last year. By 2011, online video ad spending will reach $1.0 billion, according to the forecast. "Over the next few years, we expect traditional TV content-and traditional TV suppliers-will continue to account for the bulk of online video budgets, but as user-generated content sites increasingly supply professional content to their mass audiences, these sites will produce faster rates of growth," according to the report.