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Journal of interactive marketing

中文名称：互动营销杂志

ISSN：1094-9968
出版周期：Quarterly

发文量：447

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1.Emoji, Playfulness, and Brand Engagement on Twitter

机译：表情符号，嬉戏，和推特上的品牌参与
- 作者：McShane Lindsay;Pancer Ethan;Poole Maxwell;Deng Qi
- 期刊名称：《Journal of interactive marketing》 | 2021年第2期
- Emoji;
- Brand engagement;
- Social media;
- Playfulness;
- Twitter;
- Consumers;
2.Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity

机译：基于菜单的定制选择模型：关于预订价格的可恢复性，型号适合和预测有效性
- 作者：Neuerburg Christian;Koschate-Fischer Nicole;Pescher Christian
- 期刊名称：《Journal of interactive marketing》 | 2021年第2期
- Customization;
- Menu-based choice;
- Reservation price;
- Monte Carlo study;
3.Spot-On Creativity: Creativity Biases and Their Differential Effects on Consumer Responses in (Non-)Real-Time Marketing

机译：型创造力：创造性偏见及其对（非）实时营销中的消费者反应的差异影响
- 作者：Mazerant Komala;Willemsen Lotte M.;Neijens Peter C.;van Noort Guda
- 期刊名称：《Journal of interactive marketing》 | 2021年第2期
- Social media;
- Real-time marketing;
- Creativity;
- Creativity biases;
- Craftsmanship;
- Originality;
- Meaningfulness;
4.Past, Present, and Future of Electronic Word of Mouth (EWOM)

机译：过去，现在和未来的嘴巴（EWOM）
- 作者：Verma Sanjeev;Yadav Neha
- 期刊名称：《Journal of interactive marketing》 | 2021年第2期
- Electronic word of mouth (eWOM);
- Performance analysis;
- Conceptual structure;
- Intellectual structure;
5.Corrigendum to 'The Role of Marketing in Digital Business Platforms' [Journal of Interactive Marketing 51 (2020) p. 72-90]

机译：“数字商业平台营销的作用”[互动营销杂志51（2020年）P. 72-90]
- 作者：Rangaswamy Arvind;Moch Nicole;Felten Claudio;Bruggen Gerrit van;Wieringa Jaap E.;Wirtz Jochen
- 期刊名称：《Journal of interactive marketing》 | 2021年第2期
6.This Way Up: The Effectiveness of Mobile Vertical Video Marketing

机译：这样的方式：移动垂直视频营销的有效性
- 作者：Mulier Lana;Slabbinck Hendrik;Vermeir Iris
- 期刊名称：《Journal of interactive marketing》 | 2021年第8期
- Mobile devices;
- Screen format;
- Vertical video;
- Mobile video marketing;
- Processing fluency;
- Generation Z;
7.The Influence of Consumer-Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media

机译：消费者品牌关系对社交媒体个性化广告隐私微积分的影响
- 作者：Hayes Jameson L.;Brinson Nancy H.;Bott Gregory J.;Moeller Claire M.
- 期刊名称：《Journal of interactive marketing》 | 2021年第8期
- Personalized advertising;
- Consumer-brand relationships;
- Personalization privacy paradox;
- Twitter;
- Facebook;
- Privacy calculus;
8.Investigating the Role of Product Assortment in Technology-Enabled Sales Platforms

机译：调查产品各种在支持技术的销售平台中的作用
- 作者：Thomas Jacquelyn S.;Jap Sandy D.;Dillon William R.;Briesch Richard A.
- 期刊名称：《Journal of interactive marketing》 | 2021年第8期
- Technology-enabled markets;
- Sales platform choice;
- Buying channels;
- Assortment integration;
- Wholesale intermediaries;
- Omnichannel;
9.Examining the Deferred Effects of Gaming Platform and Game Speed of Advergames on Memory, Attitude, and Purchase Intention

机译：检查博彩平台和副词的游戏速度对记忆，态度和购买意图的延期效果
- 作者：Ghosh Tathagata;Sreejesh S.;Dwivedi Yogesh K.
- 期刊名称：《Journal of interactive marketing》 | 2021年第8期
- Advergame;
- Brand familiarity;
- Game speed;
- Gaming platform;
- Memory;
10.Using Speech Acts to Elicit Positive Emotions for Complainants on Social Media

机译：使用言语行为为社交媒体上的申诉人带来积极情绪
- 作者：Argyris Young Anna;Monu Kafui;Kim Yongsuk;Zhou Yilu;Wang Zuhui;Yin Zhaozheng
- 期刊名称：《Journal of interactive marketing》 | 2021年第8期
- Complaint management;
- Social media;
- Deep learning algorithm;
- Speech act theory;
11.Buying a New Product with Inconsistent Product Reviews from Multiple Sources: The Role of Information Diagnosticity and Advertising

机译：购买多个来源的产品评论不一致的新产品：信息诊断性和广告的作用
- 作者：Byun Kyung-ah (kay);Ma Minghui;Kim Kevin;Kang Taeghyun
- 期刊名称：《Journal of interactive marketing》 | 2021年第8期
- Cue diagnosticity;
- Multi-source review inconsistency (MSRI);
- New product sales;
- Review source helpfulness;
- Advertising;
12.The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media

机译：漫画思维，动漫思维和迷信对社会媒体品牌响应的影响
- 作者：Karpinska-Krakowiak Malgorzata;Eisend Martin
- 期刊名称：《Journal of interactive marketing》 | 2021年第8期
- Animistic thinking;
- Animism;
- Animistic cues;
- Social media;
- Superstitions;
13.The Effectiveness of Triggered Email Marketing in Addressing Browse Abandonments

机译：触发电子邮件营销在寻址浏览遗弃时的有效性
- 作者：Goic Marcel;Rojas Andrea;Saavedra Ignacio
- 期刊名称：《Journal of interactive marketing》 | 2021年第8期
- Direct marketing;
- Retargeting;
- Behavioral emails;
- Browse-abandonment;
- Triggered emails;
- Personalization;

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