This analysis is based on the study of 43 individual programs concerning 15 companies, all constituents of the airborne EO market. When the details of their production forecasts are studied, it becomes clear that of the three segments reviewed - ESM/EW, imaging, and targeting - targeting systems will be the most valuable over the duration of the analyzed period, 2018-2027. While airborne EO systems that specialize in the targeting role will not constitute the first-place segment in terms of production volume, their elevated technological level demands a higher unit price. Today's militaries are demanding more from their systems. Where in the past, an EO device such as a targeting pod might have only one role, today it might perform several duties. As a set, these multipurpose units are known as NT-ISTAR (non-traditional intelligence, surveillance, target acquisition, and reconnaissance) systems.
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