The present invention relates to a market analysis service providing system through rival company extraction and a market analysis service providing method using the same. The market analysis service providing method using the market analysis service providing system through rival company extraction comprises the steps of: extracting keywords; making a search formula with the keywords; collecting information from an Internet portal site and SNS by using the search formula; extracting rival companies from the information; collecting online marketing information of the extracted rival companies; and analyzing market by using an analysis module from the collected online marketing information.
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