Transition from Conventional Broiler Meat to Meat from Production Concepts with Higher Animal Welfare: Experiences from The Netherlands

摘要

Simple SummaryAnimal welfare (AW) in conventional Dutch broiler production (i.e., production systems that only satisfy the legal minimum requirements) has been under critique for decades. Then, suddenly, in 2014–2015, AW was improved for the entire Dutch fresh meat market for broilers. A study was conducted regarding the main reasons and decisive factors of this transition. It was found that important factors in bringing-about this transition were: (1) The availability of a cost-efficient alternative to conventional concepts, (2) a basic willingness to change within the entire value chain (including consumers), (3) initiating and triggering actions by non-governmental organizations (NGOs), (4) decisive initiatives by retailers and (5) simultaneous introduction of the new concept and replacement of the conventional concept (i.e., depriving the consumer of a cheaper choice alternative). It was concluded that, if these decisive factors were present, considerable improvements with regard to AW could be obtained in a relatively short period of time. This information can be of use for value chains of other species (e.g., pork) and countries outside the Netherlands.