功能对等理论在商业广告翻译中的应用价值

摘要

Based on the translation theory of functional equivalence and the combination of language feature of English and Chinese advertisement, this paper analyses the application of translation theory in the translation of English and Chinese advertisement, and suggests that translation of advertisement should serve the readers of target language with semantic, pragmatic and cultural equivalence, so as to better promote the business sales.%本文着眼于功能对等理论和中英广告的语言特色,分析了对等理论在中英广告翻译中的运用价值,提出商业广告的翻译应该从译文读者的角度出发,用符合译文表达习惯的方法处理原文,恰当传递原文的文化内涵,并注重情感的传递,从而使译文能更好地被读者理解和接受,达到推销商品的目的.