Translators' Subjectivity in Commercial Advertising Translation

摘要

While business interaction and communication between different cultures are increasingly frequent and close, the cross-cultural communication has affected everyone's life more or less. Commercial advertising translation as an effective bridge between Chinese culture and foreign culture is not merely a technique, but an art. Translators' subjectivity plays an important role in promoting products and spreading, affecting, and even innovating their own culture and others simultaneously. Translator's subjectivity is one of inter-subjectivities in translation process; inter-subjectivity is an existing way of subjectivity. Thus, translators' subjectivity study must turn to translating inter-subjectivity study in commercial advertising translation with the development of economic globalization.