房地产产品创新策略研究

摘要

介绍了房地产整体产品的三个构成层次，包括核心产品、形式产品及延伸产品，根据房地产产品创新的原则，归纳总结了产品规划设计创新、提升产品附加值、产品服务创新等策略，以提高房地产产品的市场竞争力。%The paper introduces the three components of the real-estate wholesome products,including core products,form products and extensive products,sums up the new strategies for the innovation of the product planning design,the promotion of added values of products and the innova-tion in product services according to the innovation principle for the real-estate innovation,so as to promote the competition of the real-estate prod-ucts.