本文将平台技术引入双边市场定价模型,研究了差异化技术水平对垄断平台和竞争性平台均衡时的定价、市场份额和利润的影响.研究表明,垄断平台提高技术水平有利于提高定价和利润,但市场份额不变;高技术平台定价高于低技术平台,随着平台技术差距缩小,低技术平台的定价和利润提高,但仍显著低于高技术平台.最后给出了建议,并结合操作系统和搜索引擎的案例进行了说明.%By introducing the platform technology into the two-sided market pricing model, this paper studies the influence of the differences in the level of technology platform on the pricing, market share and profit of monopoly platform and competitive platform. The results show that: raising the technical level of monopoly platform will improve the pricing and profit, but the market share unchanged; The higher the level of platform technology, the higher the price; with the platform technology gap narrowed, pricing and profit of low-tech platform improves, but still significantly lower than the high-tech platform. At last, the suggestions are given and the case of the operating system and the search engine is described.
展开▼
