首页>外文期刊>经济>International Journal of Technology Marketing

International Journal of Technology Marketing

中文名称：国际技术市场营销杂志》上

ISSN：1741-878X
出版周期：Quarterly

发文量：245

期刊论文

热门论文

年度选择

更多>>

全选（0）

1.Reliability of the online payment process and its impact on online purchase behaviour

机译：在线支付流程的可靠性及其对在线购买行为的影响
- 作者：Sukanya Kundu;Saroj Kumar Datta
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第4期
- E-payment;
- Reliability;
- Online purchase behaviour;
- Confidentiality;
- Authentication;
- Confirmation;
- Rectification;
- Technology;
- Innovation;
- India;
2.Intention: customer perceived market orientation and perceived environmental sustainability information

机译：意图：客户感知到的市场定位和感知到的环境可持续性信息
- 作者：Murray R. Millson
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第3期
- Environmental sustainability;
- Market orientation;
- New product development;
- New product purchase intention;
3.Technology versus product innovations - are they like apples and oranges? A comparative study on commercialisation

机译：技术与产品创新-它们像苹果和橙子吗？商业化比较研究
- 作者：Henri Simula;Povilas Valiauga;Tuula Lehtimaki
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第1期
- Innovation;
- Commercialisation;
- New products;
- New technologies;
- Case study;
- Empirical comparison;
- B2B;
4.Cheer the crowd? Facilitating user participation in idea crowdsourcing

机译：欢呼人群？促进用户参与创意众包
- 作者：Miia Kosonen;Kaisa Henttonen
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第1期
- Crowd;
- Crowdsourcing;
- Innovation;
- Innovation tasks;
- Idea crowdsourcing;
- Idea generation;
- Users;
- Consumers;
- Participation;
- Motivation;
5.Communicating local products on the web: a comparison between Italian and English-language blogs

机译：在网络上交流本地产品：意大利语和英语博客之间的比较
- 作者：Paola Scorrano;Monica Fait;Pierfelice Rosato;Silvia Gravili
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第4期
- Local products;
- Web communication;
- Technology marketing;
- Innovation;
- Italy;
- Agri-food;
- Small and medium-sized enterprises;
- SMEs;
- Blog;
- Marketing intelligence;
6.ICT standardisation strategies and interactive learning spaces - the case of China

机译：ICT标准化战略和互动学习空间-中国案例
- 作者：Mostafa Hashem Sherif
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第2期
7.Customer-oriented product development process in B2B industry

机译：B2B行业中以客户为导向的产品开发过程
- 作者：Veli-Matti Suominen;Juha Kytola;Marja Naaranoja
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第1期
8.Managing product innovation in industries producing homogeneous goods: an empirical investigation

机译：在生产同类商品的行业中管理产品创新：一项实证研究
- 作者：Claudine Kearney;Killian J. McCarthy;Dewi Telehala
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第2期
- Innovation;
- Product innovation management;
- PIM;
- Product innovation performance;
- Homogeneous goods;
9.Management of technology for effective e-governance - a case study of unexplored dimensions of e-governance practices in select Indian sectors

机译：有效管理电子政务的技术管理-以印度某些部门电子政务实践的未探索规模为例的案例研究
- 作者：H. M. Jha Bidyarthi;S. M. Mishra;P. M. Kuchar;M. A. Dande
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第2期
- Technology cheat;
- Technological and manual dimensions;
- Managerial dimensions;
- Legal dimensions;
- E-governance credibility;
10.Operational issues in digital signature industry - case of ASN solutions

机译：数字签名行业的运营问题-ASN解决方案案例
- 作者：Shuchi Singhal
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第2期
11.Comparative study on FFE activities between Korean and Japanese NPD projects

机译：日韩NPD项目的FFE活动比较研究
- 作者：Akio Nagahira;Kyong-Hwan Kim;Hee-Ja Yoon;Sumie Ishihara;Yukiya Chiba;Yuta Tanaka;Aya Miura
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第1期
12.The role of international experience in business models of SMEs - evidence from software companies

机译：国际经验在中小企业商业模式中的作用-来自软件公司的证据
- 作者：Liisa-Maija Sainio;Sami Saarenketo;Sanjit Sengupta;Petri Ahokangas;Mikko Laaksolahti
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第2期
- Business model;
- International experience;
- Value;
- SME;
- Software;
- International entrepreneurship;
13.Impacts of QR codes on buying decision process of Turkish consumers

机译：QR码对土耳其消费者购买决策过程的影响
- 作者：Ela Sibel Bayrak Meydanoglu;Muge Klein;Ahmet Mete Cilingirturk
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第3期
- Mobile marketing;
- Buying decision process;
- Information search;
- Need recognition;
- Opportunity recognition;
- Purchase decision;
- Quick response code;
- QR code;
14.Value creation based on it marketing: an exploratory study for developing strategic partnerships in the Greek wood and furniture sectors

机译：基于IT营销的价值创造：一项探索性研究，旨在发展希腊木材和家具领域的战略伙伴关系
- 作者：Ioannis Papadopoulos;Marios Trigkas;Anthony Karageorgos;Elli Rapti;Adamantios Sideras
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第4期
- Value creation;
- Firms' partnership;
- Wood furniture enterprises;
- Information technology marketing;
- E-furniture;
- Innovation;
- Greek;
15.Implementing the spin-along approach: a capability analysis of Telekom Innovation Laboratories' corporate venturing programme

机译：实施自旋方法：Telekom Innovation Laboratories公司风险投资计划的能力分析
- 作者：Sarah Mahdjour;Sebastian Fischer
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第2期
- Corporate entrepreneurship;
- Corporate venturing;
- Spin-along approach;
- Spin-in;
- Spin-out;
- Spin-off;
- Case study;
- Telekom Innovation Laboratories;
- T-Labs;
- Deutsche Telekom AG;
16.The relationship between innovation and internationalisation in a turbulent environment

机译：在动荡的环境中创新与国际化之间的关系
- 作者：Daria Podmetina;Daria Volchek;Maria Smirnova
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第3期
- Internationalisation;
- Export;
- Innovation;
- Product innovation;
- Technology innovation;
- Market turbulence;
- Russia;
17.Lessons from startup for energising online patient care

机译：从启动中汲取的经验教训，激发了在线患者护理的活力
- 作者：Roma Chauhan;Amit Kumar;Harjit Singh
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第2期
- Healthcare;
- Online service;
- Health cloud;
- Software as a service;
- SaaS;
- M-health;
- Innovation;
- Entrepreneurship;
- Strategy;
- Social transformation;
18.External technology commercialisation and markets for technology in Russian manufacturing industry

机译：俄罗斯制造业的外部技术商业化和技术市场
- 作者：Pekka Torvinen;Juha Vaatanen
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第1期
- Technology commercialisation;
- New product development;
- NPD;
- Ramp;
- D;
- Innovation;
- Technology markets;
- Technology acquisition;
- Russia;
- Innovation management;
- Technology transfer;
19.Social media uptake in Cyprus - or is it just a new fad?

机译：塞浦路斯对社交媒体的欢迎-还是仅仅是一种新时尚？
- 作者：Yioula Melanthiou;Ioanna Papasolomou;Marcos Komodromos
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第3期
- Social media;
- Branding;
- Business sector;
- SME;
- Technology marketing;
- Cyprus;
20.The role of player innovativeness in adopting new online games: bidimensional and hierarchical perspectives

机译：玩家创新在采用新的在线游戏中的作用：二维和分层视角
- 作者：Edward Shih-Tse Wang
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第3期
- Innovativeness;
- Openness to experience;
- Variety-seeking behaviour;
- Online game;
- Behavioural intention;
21.Neuroscience technologies in marketing: a study of gender and TV advertisements using electroencephalography

机译：营销中的神经科学技术：使用脑电图的性别和电视广告研究
- 作者：Tomas Uva;Carlos Lucas de Freitas;Teresa Paiva
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第4期
- Neuromarketing;
- Neuroscience;
- Electroencephalography;
- EEG;
- Gender differences;
- Advertisements;
- Oddball paradigm;
- SLORETA;
- Event related potentials;
- Frequency analysis;
- Brain maps;
- Innovation;
- Technology;
22.Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses: an example from the health club industry

机译：结合基于定性设计的方法和定量的消费者研究方法，以改善小型服务企业的客户体验：来自健身俱乐部行业的示例
- 作者：Gerrita Van der Veen;Remko Van der Lugt;Christine De Lille
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第3期
- Customer experience;
- Design research;
- Generative techniques;
- Marketing strategy;
- Needs segmentation;
23.Influence of social media on motivations for visiting a destination and image formation

机译：社交媒体对访问目的地动机和形象形成的影响
- 作者：Isabel Llodra-Riera;Maria Pilar Martinez-Ruiz;Ana Isabel Jimenez-Zarco;Alicia Izquierdo-Yusta
- 期刊名称：《International Journal of Technology Marketing》 | 2015年第4期
- Destination image;
- Motivations;
- Image perception;
- User generated content;
- UCG;
- Web platforms social media;
- Spain;
- Innovation;
- Technology;
24.Optimal launch of a new generation of technology: a multi attribute approach discrete time diffusion process

机译：优化推出新一代技术：多属性方法离散时间扩散过程
- 作者：Nitin Sachdeva;Ompal Singh;P. K. Kapur
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第1期
- Multi attribute utility function;
- Discrete innovation bass model;
- Successive generations;
- Optimal launch time;
25.Cultural values reflected in the adoption of social networking sites

机译：文化价值体现在社交网站的采用中
- 作者：Wen Gong;Rodney L. Stump
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第3期
- Social networking sites;
- SNSs;
- Adoption;
- Culture;
- Global;
26.Building absorptive capacity for inbound open innovation: the role of knowledge brokers

机译：建立入境开放式创新的吸收能力：知识经纪人的作用
- 作者：Davide Chiaroni;Giovanni Toletti;Vittorio Chiesa
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第4期
- Inbound open innovation;
- Absorptive capacity;
- Knowledge brokers;
- Knowledge creation;
- Participant observation;
27.Exploration of uncertainty in technological context through the holographic approach to service innovation; a synthesis review

机译：通过全息方法进行服务创新，探索技术环境中的不确定性;综合评论
- 作者：Seyed Mohammad Sadegh Khaksar;Rajiv Khosla;Mei-Tai Chu;Fatemeh S. Shahmehr
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第2期
- Service innovation;
- Technological context;
- Value co-creation;
- Holographic approach;
- Uncertainty;
- Social assistive robots;
- SARs;
28.Augmented reality smart glasses: an investigation of technology acceptance drivers

机译：增强现实智能眼镜：技术验收驱动因素的调查
- 作者：Philipp A. Rauschnabel;Young K. Ro
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第2期
- Augmented reality;
- Smart glasses;
- Wearables;
- Technology adoption;
- Technology diffusion;
- TAM;
29.A review and analysis of literature on netnography research

机译：网络志研究文献综述与分析
- 作者：Michael Bartl;Vijai Kumar Kannan;Hanna Stockinger
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第2期
30.A framework for understanding the different research avenues of living labs

机译：理解生活实验室不同研究途径的框架
- 作者：Seppo Leminen;Mika Westerlund
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第4期
- Innovation;
- Living lab;
- Living laboratory;
- Living labbing;
- Innovation practices;
- Open innovation;
- Research avenue;
31.Knowledge sourcing from customers in new financial service development

机译：在新的金融服务开发中从客户那里获取知识
- 作者：Dieter De Smet;Anne-Laure Mention;Marko Torkkeli
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第2期
- Customer involvement;
- Innovation;
- New service development;
- Financial services;
32.Effects of intellectual capital on human resource productivity in innovative firms: mediating role of knowledge management

机译：知识资本对创新型企业人力资源生产率的影响：知识管理的中介作用
- 作者：Mohammad Hakkak;Khaled Nawaser;Masoud Ghodsi
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第2期
- Productivity;
- Knowledge management;
- Intelligence capital;
33.Communicating high-tech products - a comparison between print advertisements of automotive premium and standard brands

机译：交流高科技产品-汽车高级品牌和标准品牌的印刷广告之间的比较
- 作者：Christian Vincenzo Baccarella;Christian Willi Scheiner;Timm Florian Trefzger;Kai-Ingo Voigt
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第1期
- Premium brands;
- High-tech;
- Content analysis;
- Print advertisements;
- Advertising;
- Automotive industry;
- Marketing communication;
- Information cues;
34.The future of augmented reality - an Open Delphi study on technology acceptance

机译：增强现实的未来-关于技术接受度的Open Delphi研究
- 作者：Hanna Stockinger
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第1期
- Augmented reality;
- Open Delphi;
- Open foresight;
- Online research community;
- Open innovation;
- Technology acceptance;
- Consumer research;
- Co-creation;
- Gamification;
35.Insights on the innovation hub's design and management

机译：对创新中心的设计和管理的见解
- 作者：Sonia Caterina Giaccone;Maria Cristina Longo
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第1期
- Innovation hub;
- Technology management;
- Hub design;
- Strategic insights;
- Knowledge sharing;
- Big data;
- Connectivity;
- Corporate policies;
36.Extending E-S-QUAL with hedonic dimensions to measure the quality of internet travel services and its effects on perceived value, loyalty and switching barriers

机译：扩展享乐尺寸的E-S-QUAL以测量互联网旅行服务的质量及其对感知价值，忠诚度和转换障碍的影响
- 作者：Ilias Santouridis;Eirini Krikoni
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第3期
- E-service quality;
- E-S-QUAL;
- Hedonic;
- Perceived value;
- Loyalty;
- Switching barriers;
- Scale development;
- Travel services;
- Greece;
37.Critical success factors of online music streaming services - a case study of applying the fuzzy cognitive maps method

机译：在线音乐流媒体服务成功的关键因素-应用模糊认知图方法的案例研究
- 作者：Vlad Adrian Maftei;Vassilis C. Gerogiannis;Elpiniki I. Papageorgiou
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第3期
- Online music streaming;
- Digital music;
- Critical success factors;
- CSF;
- Fuzzy cognitive maps;
- FCM;
38.Social network analysis and social capital in marketing: theory and practical implementation

机译：营销中的社会网络分析与社会资本：理论与实践
- 作者：Ioannis Antoniadis;Anna Charmantzi
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第3期
- Social network analysis;
- Branding;
- Social media marketing;
- Social capital;
- Case study;
- Greece;
39.The unleashed dragon: a scenario analysis of Chinese truck manufacturers conquering western markets

机译：释放的巨龙：中国卡车制造商征服西方市场的情景分析
- 作者：Michael Reichert
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第4期
- Emerging markets;
- Internationalisation;
- China;
- Scenario analysis;
- Strategic planning;
- Mixed-method;
- Globalisation;
40.How to bring innovation into a conservative market?

机译：如何将创新带入保守的市场？
- 作者：Maritana Sedysheva
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第1期
- Innovation;
- Business;
- Market;
- Decision-making system;
- Innovation process scan;
- Technology;
- Strategy map;
- Innovative product;
- Belgium;
41.Implications of the use of social media for pre-purchase information searches for automobiles

机译：使用社交媒体进行汽车预购信息搜索的含义
- 作者：Abeer A. Mahrous
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第3期
- Social media;
- Pre-purchase search;
- Automobiles;
- Sequence of information sources;
- Emerging markets;
42.Partner selection versus partner attraction in R&D strategic alliances: the case of the Norwegian shipping industry

机译：研发战略联盟中的合作伙伴选择与合作伙伴吸引力：挪威航运业的案例
- 作者：Odd Jarl Borch;Marina Z. Solesvik
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第4期
- Strategic alliances;
- Partner selection;
- Ramp;
- D cooperation;
- Offshore shipping industry;
43.Multi-sided search platforms: global and local

机译：全方位搜索平台：全球和本地
- 作者：Sergey A. Yablonsky
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第3期
44.Trial-and-error marketing: the role of the customer in tech start-ups

机译：试错营销：客户在科技初创企业中的角色
- 作者：Fabian Eggers;Deborah Brown McCabe
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第2期
- Trial-and-error marketing;
- Technology firms;
- Effectuation;
- Improvisation;
- Qualitative methodology;
45.3D printing disruptions and strategic choice - a way forward

机译：3D打印中断和战略选择-前进的道路
- 作者：Glenn Brophey
- 期刊名称：《International Journal of Technology Marketing》 | 2016年第4期
46.Proximity marketing in banking: lessons from retail and entertainment industries

机译：靠近银行营销：零售业的课程
- 作者：Anna Margulis;Nataly Levesque;Harold Boeck
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第4期
- proximity marketing;
- radio frequency identification;
- RFID;
- customer experience;
- banking;
- retail;
- entertainment;
47.An empirical study of factors determining wearable fitness tracker continuance among actual users

机译：实际用户在实际用户中延续可穿戴健身跟踪器的因素的实证研究
- 作者：Kokil Jain;Isha Sharma;Gurinder Singh
- 期刊名称：《International Journal of Technology Marketing》 | 2018年第1期
48.Blowing your mind: a conceptual framework of augmented reality and virtual reality enhanced cultural visitor experiences using EEG experience measures

机译：吹你的思想：使用脑电图经验措施增强现实和虚拟现实的概念框架，增强了文化访客体验
- 作者：Dai-In Danny Han;Jessika Weber;Marcel Bastiaansen;Ondrej Mitas;Xander Lub
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第1期
- cultural tourism;
- EEG;
- virtual reality;
- augmented reality;
- visitor experience;
49.Exploring VR experiences of tourists' attachment to a rural destination

机译：探索游客依附到农村目的地的VR经验
- 作者：Christos Pantelidis
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第4期
- virtual reality;
- virtual experience;
- rural destination;
- place attachment;
- rurality;
- accessibility;
- presence;
- immersive experience;
- virtual environment;
- rural tourism;
- Lake District National Park;
50.Towards bring your own device marketing policy

机译：带来您自己的设备营销政策
- 作者：Konstantinos C. Giotopoulos;Constantinos Halkiopoulos;Dimitris Papadopoulos;Hera Antonopoulou
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第2期
- information systems in marketing;
- bring your own device;
- BYOD;
- marketing;
- mobile signage;
51.Towards user acceptance of autonomous vehicles: a virtual reality study on human-machine interfaces

机译：为了用户接受自动车辆：人机界面的虚拟现实研究
- 作者：Sebastian Stadler;Henriette Cornet;Fritz Frenkler
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第4期
52.Measuring and managing organisations' social media climate: the social media climate index

机译：衡量和管理组织的社交媒体气候：社会媒体气候指数
- 作者：Isabelle Hillebrandt;Bjorn S. Ivens;Janice Molloy;Hellen Oppelt;Philipp A. Rauschnabel
- 期刊名称：《International Journal of Technology Marketing》 | 2018年第1期
- Social media climate;
- Social media climate index;
- SOMECLIX;
- Social media marketing;
- Social media culture;
53.Online trust and the importance of interaction

机译：在线信任和互动的重要性
- 作者：Panagiota Papadopoulou;Panagiotis Kanellis
- 期刊名称：《International Journal of Technology Marketing》 | 2018年第1期
54.Wearable XR-technology: literature review, conceptual framework and future research directions

机译：可穿戴XR技术：文献综述，概念框架和未来的研究方向
- 作者：Stephanie Hui-Wen Chuah
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第4期
- extended reality;
- XR;
- augmented reality;
- virtual reality;
- wearable;
- literature review;
- future research;
- technology adoption;
55.Designing enhanced augmented reality tourism experiences: a multi-stakeholder approach

机译：设计增强的增强现实旅游体验：多利益相关者方法
- 作者：Eleanor E. Cranmer
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第4期
- augmented reality;
- experience design;
- value creation;
- value enhancement;
- application design;
- tourism;
- cultural heritage;
- museums;
- user-centred design;
56.User experience design for mixed reality: a case study of HoloLens in museum

机译：混合现实的用户体验设计：博物馆霍尔霍尔森案例研究
- 作者：Ramy Hammady;Minhua Ma;Carl Strathearn
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第4期
- Microsoft HoloLens;
- field of view;
- FOV;
- user experience;
- usability;
- mixed reality;
- spatial UI;
57.Augmenting reality: fusing consumers' experiences and interactions with immersive technologies in physical retail settings

机译：增强现实：融合消费者的体验和与身体零售环境中的沉浸式技术的经历和互动
- 作者：Francesca Bonetti;Eleonora Pantano;Gary Warnaby;Lee Quinn
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第4期
- retailing;
- human-computer interaction;
- augmented store;
- augmented reality;
- consumer behaviour;
58.An ISM-based framework of variables affecting transactions in the online patent marketplace

机译：基于ISM的变量框架，影响在线专利市场中交易
- 作者：Nishad A. Deshpande;Asha Nagendra
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第1期
- online IP marketplace framework;
- interpretive structural modelling;
- MICMAC analysis;
59.A knowledge engineering framework for intelligent targeting of online video advertisements

机译：在线视频广告智能定位知识工程框架
- 作者：George Stalidis
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第2期
60.Hearing enhancement technologies and issues of self-management: a case study

机译：听力增强技术和自我管理问题：一个案例研究
- 作者：Ronald C. Beckett
- 期刊名称：《International Journal of Technology Marketing》 | 2017年第3期
- audiology;
- telemedicine;
- innovation;
- entrepreneurship;
- socio-economic norms;
- continuous learning;
- technology marketing;
- business models;
61.TRIZ as innovation management tool: insights from academic literature

机译：TRIZ作为创新管理工具：学术文学的见解
- 作者：Roman Teplov;Leonid Chechurin;Daria Podmetina
- 期刊名称：《International Journal of Technology Marketing》 | 2017年第3期
- TRIZ;
- management science;
- innovation management;
- SME;
62.Determinants of Pinterest affinity for marketers using antecedents of user-platform fit, design, technology, and media content

机译：使用用户平台的前提设计，设计，技术和媒体内容的营销人员的Pinterest亲和力的决定因素
- 作者：Sunil Hazari;Beheruz N. Sethna;Cheryl OMeara Brown
- 期刊名称：《International Journal of Technology Marketing》 | 2017年第3期
- social media;
- Pinterest affinity;
- usability;
- user-platform fit media content;
- trust;
- purchase intention;
63.Consumers' adoption of wearable technologies: literature review, synthesis, and future research agenda

机译：消费者采用可穿戴技术：文献综述，综合和未来的研究议程
- 作者：Mahdokht Kalantari
- 期刊名称：《International Journal of Technology Marketing》 | 2017年第3期
- wearable technology;
- wearable devices;
- wearables;
- smart glasses;
- smartwatch;
- smart clothing;
- fashnology;
- adoption;
- literature review;
- future research;
64.Advertising message strategy analysis for award-winning digital ads

机译：屡获殊荣的数字广告的广告消息策略分析
- 作者：Ioanna Yfantidou;Kyriakos Riskos;George Tsourvakas
- 期刊名称：《International Journal of Technology Marketing》 | 2017年第4期
- advertising;
- Clio Awards;
- international marketing;
- message strategy;
- digital advertising;
65.Metaphors in moving images: the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs

机译：移动图像中的隐喻：隐喻命令对消息阐述，广告理解和产品属性信仰的影响
- 作者：Lampros Gkiouzepas
- 期刊名称：《International Journal of Technology Marketing》 | 2017年第4期
- visual metaphor;
- metaphor order;
- moving images;
- advertising;
- elaboration;
- comprehension;
- persuasion;
- product attribute beliefs;
66.Physical web atmospherics: utilising internet of things to conceptualise store atmosphere in omnichannel retailing

机译：物理网络气氛：利用互联网上的互联网储存储存氛围
- 作者：Chris Lazaris;Adam Vrechopoulos;Georgios I. Doukidis
- 期刊名称：《International Journal of Technology Marketing》 | 2017年第4期
- omnichannel retailing;
- internet of things;
- IoT;
- physical web;
- Bluetooth beacons;
- store atmosphere;
- S-O-R;
- flow;
- dominance;
- social-local-mobile;
- SoLoMo;
- literature review;
- proximity marketing;
- eddystone beacon;
- consumer behaviour;
67.Communication does matter: a literature review approach on integration in the NPD process

机译：沟通确实重要：NPD过程中集成的文献综述方法
- 作者：Thomas Fotiadis
- 期刊名称：《International Journal of Technology Marketing》 | 2017年第4期
- integration;
- new product development;
- high-tech;
- innovation;
- NPD process;
68.Communicating and developing relationships through Facebook: the case of Greek organisations

机译：通过Facebook沟通和发展关系：希腊组织的情况
- 作者：Iordanis Kotzaivazoglou
- 期刊名称：《International Journal of Technology Marketing》 | 2017年第4期
- public relations;
- Facebook;
- Greek organisations;
- profit organisations;
- non-profit organisations;
- communication;
- relationship development;
- Greece;
69.Technology-based marketing strategies through the consumer lens: how might perceptions of ethicality and effectiveness interrelate?

机译：通过消费镜头的基于技术的营销策略：如何看出伦理性和有效性相互关联的看法？
- 作者：Roger Brooksbank;Sam Fullerton;Steven Miller
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第4期
- consumer perspectives;
- effectiveness;
- ethicality;
- technology-based marketing strategies;
70.Advertising agency selection, customer retention and satisfaction factors: an exploratory research in the Greek advertising market

机译：广告代理选择，客户保留和满意因素：希腊广告市场的探索性研究
- 作者：Nikolaos Katsonis;Georgios Tsekouropoulos;Dimitrios Theocharis;Antonios Katavelos
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第2期
- customer satisfaction;
- marketing strategy;
- advertising agencies;
- marketing;
- strategic planning;
- customer retention;
71.Viral advertising: message quality, trust and consumers intention to share the content in social media

机译：病毒广告：消息质量，信任和消费者意图在社交媒体中分享内容
- 作者：Georgios Tsekouropoulos
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第2期
- viral marketing;
- social media;
- message quality;
- strategic choices;
72.Turkish and Greek gift purchase behaviour and advertisement on traditional and online media communication tools based on gender differences

机译：土耳其语和希腊礼品购买行为和广告基于性别差异的传统和在线媒体通信工具
- 作者：Androniki Kavoura;Sezen Bozyigit;Eda Yasa Ozelturkay
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第1期
- gift purchasing decisions;
- online media;
- offline media;
- gender differences;
- consumer behaviour;
- Turkey;
- Greece;
73.Virtual reality as an urban tourism destination marketing tool

机译：虚拟现实作为城市旅游目的地营销工具
- 作者：Natasha Moorhouse
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第4期
- virtual reality;
- destination marketing;
- TOE framework;
- tourism marketer;
- urban tourism destinations;
74.Impact of cognition, affect, and social factors on technology adoption

机译：认知，影响和社会因素对技术采用的影响
- 作者：Dhoha AlSaleh;Ramendra Thakur
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第2期
- cognition;
- affect;
- social;
- technology acceptance;
- consumer acceptance of technology;
- CAT;
75.International expansion of retailers: the role of technical expertise, alliances and allocation of resources in economic crises

机译：零售商的国际扩张：技术专业知识，联盟和资源分配在经济危机中的作用
- 作者：Eunyoung Sung;Tia Goebel
- 期刊名称：《International Journal of Technology Marketing》 | 2018年第1期
- Economic downturn/crisis;
- International retailer;
- Knowledge transfer;
- Technical expertise;
- Alliance;
- Firm resources;
- Resource-based theory;
- Game theory;
76.Measuring the impact of customer satisfaction on business profitability: an empirical study

机译：测量客户满意对业务盈利能力的影响：实证研究
- 作者：Dimitris Drosos;Michalis Skordoulis;Miltiadis Chalikias
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第2期
- customer satisfaction;
- business profitability;
- multi-criteria analysis;
- mobile communications industry;
77.Do reductions in switching barriers in the US mobile service industry affect contract and no-contract customers differently?

机译：减少美国移动服务行业的交换障碍是否会对合同和无合同客户影响？
- 作者：Goitom Tesfom;Nancy J. Birch;Jeffrey N. Culver
- 期刊名称：《International Journal of Technology Marketing》 | 2019年第1期
- mobile phone service;
- service retailing;
- switching barriers;
- consumer perceptions;
78.Communicating and developing relationships through Facebook: the case of Greek organisations

机译：通过Facebook沟通和发展关系：希腊组织的情况
- 作者：Iordanis Kotzaivazoglou
- 期刊名称：《International Journal of Technology Marketing》 | 2017年第4期
- public relations;
- Facebook;
- Greek organisations;
- profit organisations;
- non-profit organisations;
- communication;
- relationship development;
- Greece;
79.The impact of psychic and geographical distance on internationalisation strategies: a study of New Zealand born global technology firms

机译：心灵和地理距离对国际化策略的影响：新西兰出生的全球技术企业研究
- 作者：Ross K. McElwain;Mohammad Saud Khan;Rehan Iftikhar
- 期刊名称：《International Journal of Technology Marketing》 | 2020年第4期
- born global firms;
- internationalisation;
- psychic distance;
- digital technology firms;
- small and medium enterprises;
- SMEs;
- geographic distance;
- marketing mix;
- New Zealand;
80.Key determinants for purchasing pirated software among students

机译：在学生中购买盗版软件的主要决定因素
- 作者：Bikramjit Rishi;Abhishek Kumar Mehra
- 期刊名称：《International Journal of Technology Marketing》 | 2017年第1期
- Software piracy;
- Purchase intention;
- Novelty seeking behaviour;
- Normative influence;
81.Mobile cloud computing: innovation and creativity perspectives

机译：移动云计算：创新和创造力的观点
- 作者：Vanessa Ratten
- 期刊名称：《International Journal of Technology Marketing》 | 2017年第1期
- Cloud computing;
- Mobile cloud computing;
- Technology innovations;
82.Community, creativity and piracy: a triadic approach towards understanding music streaming adoption among Indian audiences

机译：社区，创造力和盗版：一个关于了解乐谱在印度观众中采用的三合一方法
- 作者：Akhil Pillai;K. Namadev;Pranith Kumar;Kalyani Suresh
- 期刊名称：《International Journal of Technology Marketing》 | 2021年第1期
- music streaming;
- creativity;
- community;
- piracy;
- purchase intention;
- India;
83.Mobile advertising acceptance and use of mobile payment

机译：移动广告接受和使用移动支付
- 作者：Soledad Ponce;Cecilia Ugalde
- 期刊名称：《International Journal of Technology Marketing》 | 2021年第1期
- mobile devices;
- mobile advertising;
- user attitude;
- mobile trust;
- mobile payment;
- acceptance of mobile advertising;
- mobile marketing strategy;
84.The effects of service recovery on customer satisfaction and customer loyalty in banks

机译：服务恢复对银行客户满意度和客户忠诚度的影响
- 作者：Bassem E. Maamari;Hummam S.A. Wasfi
- 期刊名称：《International Journal of Technology Marketing》 | 2020年第4期
- conflict handling;
- service failure;
- service recovery;
- communication;
- banks;
- customer loyalty;
- customer satisfaction;
85.Exploring jealousy nexus by demystifying the role of brand passion and loyalty: a hotel service perspective

机译：通过搅滑品牌激情和忠诚度的作用，探索嫉妒的Nexus：酒店服务视角
- 作者：Richa Joshi;Rajan Yadav
- 期刊名称：《International Journal of Technology Marketing》 | 2020年第4期
- active engagement;
- brand jealousy;
- brand passion;
- brand loyalty;
- willingness to pay premium;
86.Consumers' responses on the emergence of influencer marketing in Greek market place

机译：消费者对希腊市场营销营销出现的回应
- 作者：Dimitrios Theocharis;Eugenia Papaioannou
- 期刊名称：《International Journal of Technology Marketing》 | 2020年第3期
- social media;
- influencers;
- influencers marketing;
87.From resistance to acceptance: role of moderating and mediating variables in intention to use mobile payment services

机译：从抵抗验证：努力和中介变量的作用有意使用移动支付服务
- 作者：Shalini Srivastava;Nidhi Singh
- 期刊名称：《International Journal of Technology Marketing》 | 2020年第4期
- mobile payment;
- media usage;
- perceived value;
- word-of-mouth;
- WOM;
- subjective norms;
- intention to use;
- ItoU;
88.Promoting agrotourism resorts online: an assessment of alternative advertising approaches

机译：在线推广农业旅游度假村：评估替代广告方法
- 作者：Chryssoula Chatzigeorgiou;Evangelos Christou
- 期刊名称：《International Journal of Technology Marketing》 | 2020年第3期
- online advertising;
- agrotourism;
- agrotourism advertising;
- cross-cultural perceptions;
- destination marketing;
89.The impact of social media engagement on consumers' trust and purchase intention

机译：社会媒体参与对消费者信任和购买意向的影响
- 作者：Arian Matin;Tornike Khoshtaria;Gocha Tutberidze
- 期刊名称：《International Journal of Technology Marketing》 | 2020年第3期
- social media usage;
- consumer trust;
- purchase intention;
- advertising campaign;
- online marketing;
- Republic of Georgia;
90.Food, internet and neuromarketing in the context of well-being sustainability

机译：在幸福的可持续发展中，食品，互联网和神经推销
- 作者：Monica Varlese;Rosa Misso;Christiana Koliouska;Zacharoula Andreopoulou
- 期刊名称：《International Journal of Technology Marketing》 | 2020年第3期
- internet;
- neuromarketing;
- well-being;
- sustainability;
- food e-commerce;
91.Technology-tailored tourism experiences. Context, tools, and users

机译：技术量身定制的旅游体验。上下文，工具和用户
- 作者：Anna DAuria;Marco Tregua
- 期刊名称：《International Journal of Technology Marketing》 | 2021年第1期
- tourism experiences;
- digital tools;
- context;
- technology-tailored services;
- proximity marketing;
92.Analysing consumers' smartphone adoption decisions using qualitative dimensions: a multi-criteria decision approach

机译：使用定性维度分析消费者的智能手机采用决策：多标准决策方法
- 作者：Vibha Trivedi;Ankur Chauhan;Ashish Trivedi
- 期刊名称：《International Journal of Technology Marketing》 | 2021年第1期
- smartphones;
- technology adoption;
- multi-criteria decision-making;
- MCDM;
- analytic hierarchy process;
- AHP;
- TOPSIS;
93.Privacy risk and adoption dilemma for smartphone users' app usage intention: mediated moderation of smartphone operating system

机译：智能手机用户的隐私风险和采用困境的应用程序使用意图：智能手机操作系统的介导审核
- 作者：Anubha Mishra;Prachi B. Gala;Dotun Adebanjo
- 期刊名称：《International Journal of Technology Marketing》 | 2020年第3期
- smartphone;
- apps;
- operating systems;
- risk perceptions;
- perceived usefulness;
- perceived ease of use;
- PEU;
- mediated moderation;
94.Exploring the effects of social media addiction on consumer behaviour

机译：探索社会媒体成瘾对消费者行为的影响
- 作者：Samer Elhajjar
- 期刊名称：《International Journal of Technology Marketing》 | 2020年第4期
- social media;
- addiction;
- consumer behaviour;
- social networks;
95.The influence of social media platforms on the customer purchase intention post COVID-19 outbreaks

机译：社交媒体平台对Covid-19爆发后客户购买意向的影响
- 作者：Maria Venensia Sarita Putri;Farras Ramadhan;Kemri Agustine Dameria Simangunsong;Willy Gunadi
- 期刊名称：《International Journal of Technology Marketing》 | 2021年第1期
- purchase intention;
- social media platform;
- social media usage;
- informativeness;
- UTAUT2;

客服邮箱：kefu@zhangqiaokeyan.com

客服微信
服务号