浅析房地产广告英语语言特点及其翻译策略

摘要

房地产广告不仅承载着商业信息，它也传递着文化和艺术信息。房地产广告语言有其独特的特点。本篇着重分析了房地产广告英语语言的特点及其影响因素，以及房地产广告翻译中存在的问题及其策略等。%The real estate ads are not only the carrier of the infor-mation of the commodity, but also a form of the art and the cul-ture. The real estate advertising language has its own unique fea-tures. This paper makes a preliminary analysis on language fea-tures, inflecting factors in real estate advertising, problems and strategies in real estate advertising translation.