Interactive teaching is an important teaching approach in the trend of quality-oriented education. In classes based on the approach, students and teachers actively carry out communi-cations and,the teaching atmospheres is very agreeable and stu-dents are enthusiastic in learning, so it is able to greatly promote specific course learning. For service enterprise marketing teach-ing, an important content of marketing teaching, the deepening of reflection and practice on interactive teaching can not only im-prove its teaching reform, but also develop students' potentials and promote their progress and development, as well as improve their social competitiveness. This paper closely revolves around the application and thinking of interactive teaching in service en-terprise marketing course, and proposes suggestions for the deep-ening of teaching reform.%互动式教学是素质教育改革浪潮下重要的教学方式，在这样的课堂中师生展开积极的交流，教学氛围融洽，学生主动性较高，对于课程的学习有较强的促进作用。特别是对于服务企业营销的教学来说，作为市场营销的一个重要内容，深化互动式教学在课程中的思考和实践，不仅仅可以提高教学的改革，另外还能够在这个过程中挖掘学生潜能，促进他们的进步和发展，提高他们在社会上的竞争力。本文将紧紧围绕互动式教学在服务企业营销课程中的运用和思考展开讨论，为深化课程改革提供建议和思路。
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