In today's media-based society with the rapid devel-opment of mass media, media quality should become the basic quality that college students must possess. Higher vocational col-leges should pay attention to media quality education as soon as possible, and actively explore effective ways of media quality ed-ucation, so as to help higher vocational college students effective-ly avoid the negative influence of media and actively use media resources to develop and improve themselves.%在大众传媒迅猛发展的当代媒介化社会,媒介素养应成为大学生必须具备的基本素养,高职院校要尽快重视起媒介素养教育,积极探索媒介素养教育的有效路径,使高职学生能够有效避免媒介的负面影响,积极利用媒介资源发展和完善自我.
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