英语广告的特点和教学

摘要

英语广告以促销为目的，因此在语言上表现出模糊性、鼓吹性和劝诱性等共性。在大学英语教学中，教师可以利用英语广告这些共性，为课堂内容增添趣味性，在鉴赏英语广告的同时，引导学生关注其中各种语言现象和文化习俗，养成关注和体味英语实例的习惯。%English advertisements exist for the purpose of sales promotion. Therefore, the language they use is ambiguous, advo-cating and persuasive. In college English teaching, teachers can use English advertising to add interest to the content of the class. In the appreciation of English advertising, students can be guided to understand various linguistic phenomena and cultural prac-tices, and to develop the habit of noticing the English examples in daily life.