In the study of multisemiotics, the view of resemiotization complementary to multimodality is conducive to the dissectionof the material and historicized dimensions of representation, tracing the socio-semiotic histories and transitions with the focus onsocial construction. From this perspective, this paper investigates two visual-verbal print advertisements spanning over a centurywithin the framework of Generic Structure Potential. Development of technologies and change of ideologies have contributed to theshifts of meaning making among different components in the verbal and visual modes.
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