Since the term of intertextuality was coined by Julia Kristeva in the year 1969,intertextuality has received extensive study in the field of literature criticism and has proved to be an effective analytical tool.However,limited researches have been conducted on intertextuality in the field of applied linguistics such as advertising despite of its great importance in advertising communication.This paper is a tentative study to describe and analyze forms and functions of specific intertextuality in print advertisements.%互文性理论是当代西方后现代主义文化思潮中产生出来的一种文本理论.自从1969年法国学者朱莉娅·克里斯特瓦提出"互文"这一概念以来,互文研究在文学批评、翻译等许多领域得到了长足发展,但是,尽管实用语篇诸如广告语篇中存在着普遍的互文现象,有关实用语篇方面的互文研究依然非常少.本文运用互文分析理论,对平面广告中的细节互文现象进行分析,着重研究互文性在平面广告中的表现形式,语篇功能等.
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