Traditional culture is the core and the essence of tourism development.With the continuous development of tourism in-dustry and increasing competition of tourism market,to win a place in future intense competition of tourism industry,tourism culture must be given extreme emphasis.As a result,it is necessary to integrate and penetrate the tourism culture knowledge into the tourism English teaching,which is helpful to cultivate students' extensive knowledge of tourism culture as well as their knowledge of tourism English.On this point,this paper analyzes the connotation of the tourism culture in the first place,studies the importance of integrating and penetrating the tourism culture knowledge into the teaching,and explores the correspond-ing measures and approaches on this basis,which hopes to offer some references for the teaching of English for tourism.%文化是旅游发展的精髓和核心.随着旅游业的不断发展和旅游市场竞争的不断加剧,要想在未来的旅游业激烈竞争中获得一席之地,就必须对旅游文化给予足够的重视.因此,在旅游英语教学中融入和渗透相关的旅游文化知识不仅有助于培养学生的旅游英语知识,还有助于培养学生广博的旅游文化知识.基于此点,该文首先分析了旅游文化的内涵,探究了旅游英语教学中渗透和融入旅游文化知识的重要意义,并在此基础上探讨了旅游英语教学中渗透和融入旅游文化知识的对策和措施,以期为旅游英语教学提供一定的参考.
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