供应链视角下的中央厨房项目投资决策模型研究

摘要

In this study,we investigate the investment decision-making of an independently operated central kitchen project.Mathematical models are developed to analyze the decisions of product quality and pricing strategy by the central kitchen and retailers in 4 types of different supply chain strategies.The impacts of the fixed cost related to quality on the quality of products,price,profit,consumer surplus and social welfare of the project are examined for comparison by means of numerical examples.The results show that the product quality and price are decreasing functions of the fixed cost related to quality.Therefore,technological innovation should be addressed to reduce the fixed cost related to quality for the effective improvement of product quality.In particular,when supply chain coordination is realized between the central kitchen and retailers,the highest product quality,industry profit,consumer surplus and social welfare can be achieved then.Also,compared to the traditional restaurant stores,the central kitchen project can improve the product quality while lower the relative price of products.%本文考虑一个独立运营的中央厨房项目投资决策问题,通过数学建模的方法,研究了在4种不同的供应链策略下中央厨房与餐饮门店的产品质量与价格决策.通过算例分析了中央厨房项目与质量相关的固定投资成本对产品质量、价格、项目利润、消费者剩余和社会效益的影响,并进行了比较.结果表明,产品质量、价格是质量相关的固定投资成本的减函数,因此,通过技术创新,对产品工艺技术进行升级,降低质量相关的固定投资成本,能够有效地提高产品质量.当中央厨房与餐饮门店之间实现供应链协调时,能够实现最高的产品质量、行业利润、消费者剩余和社会效益.同时,对比传统餐饮门店,中央厨房项目能提高产品性价比.