政府补贴背景下闭环供应链定价策略机制研究

摘要

文中在政府补贴的背景下建立了一个制造商和一个零售商组成的闭环供应链的模型，研究制造商主导下的供应链双方的策略机制，通过比较分析政府补贴前后闭环供应链的效率，通过引入社会福利，得出社会福利最大化的最优解，并得出政府补贴可以提高废旧产品的回收量，而制造商和零售商的利润与政府补贴成正比，且社会福利随着政府补贴呈现先升高后降低的态势。%In this paper,under the background of government subsidies to set up a manufacturer and a retailer of closed-loop supply chain model,research is dominated by the manufacturer on both sides of the supply chain strategy mechanism,through the comparative analysis before and after government subsidies of closed-loop supply chain efficiency,with the introduction of social welfare,the optimal solution of maximizing social welfare,and it is concluded that the government subsidies can improve the recycled waste products,and the profits of manufacturers and retailers is proportional to the government subsidies,subsidies and social welfare as the government to increase after reducing trend.