甘肃省葡萄酒产业升级与发展战略研究

摘要

作为优势特色产业，甘肃省葡萄酒产业在诸多领域拥有占据比较优势的竞争要素，但同样面临着产业升级的机遇与挑战。应用钻石模型体系分析了甘肃省葡萄酒产业的发展现状与竞争优势，并从产区品牌建设、产品组合设计、市场建设和产业集群协同创新等四方面提出了该产业的升级与发展战略。%As a competitive specialty industry, grape wine industry in Gansu has a big advantage in many production factors. However, the in-dustry still faces the challenges and the opportunities in industrial upgrading. In this paper, the present situations and the competitive advantag-es of grape wine industry in Gansu were analyzed by use of the diamond theory model, and its industrial upgrading and development strategies were put forward from four aspects including wine producing region brand building, product mix design, market developing and collaborative innovation.